Wow, Google has just offered free web analytics services to EVERYONE!

Aptly called “Google Analytics”, this free service will allow website owners to track the behavior of their online visitors, find out traffics sources (e.g. referring URL, keywords, search engines etc.), optimize online content and navigation, track conversions and much much more!

And Google Analytics is fully integrated with Google AdWords, meaning AdWords markters will be able to compute the ROI of each AdWords campaign, down to the keyword level!

This also means AdWords marketers will be able to derive far more insight on the performance of their AdWords campaigns, including which purchased keywords provided positive ROI and which didn’t.

You’ll be able to access Google Analytics from within your Google AdWords account.

Find out more about how you can obtain a free Google Analytics account here.