Finally, we did get our hands on this one.

Here is a special transcript covering a teleclass in which Jo Han Mok grilled Ivan Wong and Fabian Lim—TheDowser Team—for over 75 minutes on everything related to keyword research. The topics covered in this Special Teleclass include:

- Why you should perform proper keyword research BEFORE you even start marketing anything online
- The single biggest mistake online marketers make when performing keyword research
- Two common keyword research myths
- The definition of a “good” keyword
- Why longer keyword phrases are more targeted and effective than short keyword phrases
- A simple 3-step process for performing keyword research
- One little-known strategy for brainstorming a large keyword list
- How having a Google AdWords account can put your keyword research on steroids
- What are R/S Ratio and KEI? How are they different?

Download the interview transcript here.