For the benefit of understanding the subtle difference between article formats, here are the clear definitions of a press release and an editorial.

Press releases are pro-active media messages designed to inform the public about specific events. They often contain a great deal of information about a product, service, individual, company or organization. They are typically used as public relations tools for notifying the media about what has or will transpire to gain mass exposure of their message using a third-parties distribution network. Press releases convey your message your way—”straight from the horse’s mouth”. Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility.

An editorial is one writing style used to express an opinion or reaction to news, events, or issues of concern. Most editorials are used to influence readers to think or act the same way as the author, so they can be written to promote the benefits of a product, service or idea. You can build a library of archived Editorials that can serve as an ongoing Newsletter promoting a specific issue or idea.

Brad Callen, author of the vastly popular software, SEO Elite, has recently released an incredibly simple guide on how to write a press release and distribute it. Using the same principles, your press release can catapult your site to the top of Google and Yahoo! for the most searched term.

In Press Release Fire, you will get to understand:

1) The concepts of the press release.

2) How to write your press release for maximum acceptability and impact.

3) Tips on wide press release distribution.

4) Sample press releases—what to do and what not to do. Even a press release template.

5) When you should go for a free press release? What do you get extra when you pay for your press release distribution.

His Press Equalizer software goes one step further and helps you to create your press releases in an interactive format and then lets you submit them to leading online press release sites resulting in a quick burst of traffic and several one-way incoming links for higher search engine rankings and sustained long-term traffic.

Both products will make a lethal combo for your effectiveness in press release distribution.