Sure, it sounds a little bit like “Big Brother”, but the truth is that Google is indeed watching you. Many have long suspected that getting embedded on Google’s search results involved the human element. It has now been confirmed.

Google is paying people, both in the U.S. and offshore, an hourly fee to preview web sites to see if they are worthy of inclusion in the search engine. It has been discovered that they are using a URL called eval.google.com for independent contractors that Google has hired to eyeball websites and check them for quality.

What does this mean to you?

If your website features quality content and is updated regularly, you will benefit from this. The odds are that your site will survive the next Google Dance.

But if you are using automated page building scripts (such as Traffic Equalizer), you may be shocked to find your page views dropping like a brick falling from the Empire State Building.

My recommendation? Build quality sites that people find valuable. If visitors like it, it is likely that Google will like it as well.

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