Yahoo's 'AdSense', anyone?

Posted March 22nd, 2006. Filed under Contextual Advertising

Yahoo! Launches their new contextual advertising program for blogs and other small publishers, a la Google AdSense. Look out for those ads marked with a ‘Y!’ in this example.

The program will be called the Yahoo! Publisher Network. Silicon Valley Watcher independently confirms that YPN is Yahoo!’s response to Google AdSense.

Also, in conjunction with YPN, Yahoo! may release a set of ‘publishing tools’ which should refer to its own freely hosted blog service to tie in with the contextual ads. Watch out, Blogger. Yahoo! may have the perfect arsenal.

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One Response so far

Galaxy says:

March 23, 2006 at 8:32 am

I saw that too… couldn’t find any way to sign up for it to be a publisher though. I think it’s invite-only for now.

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