How to Reach the Other Two-Thirds of Internet Users

The Internet gives you the potential to reach the world. Still, you cannot reach the whole world with the English language alone. Research shows that only a mere 9% of the world’s population speaks English as a native language. Furthermore, only 35.2% of Internet users surf the web in English. This unfortunately means that English-only websites are limited in reach.

If you make a living through the Internet and E-Commerce, it is important that you have a full understanding of everything that affects the profitability of your business! According to a 2001, IDC E-World Survey, the majority of Internet users preferred websites in their native tongue. This is only logical, since people surf the Internet for information. It makes sense that they would want the information presented in a way that they understand. If your website benefits from Adsense revenue, you already know how competitive certain keywords are. Rather than struggle for one-third of the Internet market in English, why not reach the top of the search engines in all markets by using more than one language? It is much easier to reach the top of the search engines using a non-English equivalent of a competitive keyword than in English itself. In fact, in most cases, foreign keywords are a completely untapped goldmine! Would you operate a business in a busy mall or high street and only open your doors for two hours every day? Probably not, you would very, quickly lose money with such restrictive hours. It would make more sense to stay open as long as possible so as to profit from the hundreds of people that pass by on a daily basis. The same is so with website. If you are unable to attract the attention of those passing by your website you are losing business! When click-throughs are important to the overall outcome of your business, your aim should be to cast your net as far and as wide as possible. You will want to draw visitors from every corner of the globe. Language should not be a hindrance or a barrier in a global medium such as the Internet and it no longer needs to be.

As you see from the statistics, English reaches only one-third of Internet users. Your goal is to reach the world! Now is the time to get ahead of the game and to remove the limitations that affect your bottomline. Right now there is a lack of multilingual resources online. Traditionally, website owners perceived language translation as expensive and difficult to find, and thus steered clear of it. Technology has altered the language translation landscape so that this is no longer the complex beast that it once was. Multilingual translation services have just been made extremely efficient and unbelievably easy. Get ready to triple your profits by tripling your market in an instant! Stake your claim to the other two-thirds of the Internet market that language barriers have previously prevented you from reaching. Without a doubt, one of the most exciting and attractive things about running an Internet business is the fact that the Internet has no boundaries. There are no limitations…except of course limitations in our thinking. Viewing the world in one language is outdated! It was only practical when businesses catered to and serviced just one geographical location. We are now in an age where we must think in multilingual terms. Today’s Internet must reach people where they are and in whatever language they happen to speak. This is the reality of online business. If someone in Japan is searching for the resources that your website provides, why allow language to be a barrier? Your success now potentially comes from anywhere. Be prepared! As we analyze linguistic projections, we can see that multilingual web information is now a necessity. This demand will only increase with time. The number of native English speakers in the world is projected to decline steadily over the next few decades, with the use of Mandarin Chinese increasing. Although 35.2% of current web users surf in English, figures for Mandarin are close behind, with 13.7% of Internet users speaking it.

Top Ten Languages used on the Internet

Language: % of Internet Users
English: 35.2
Chinese: 13.7
Spanish: 9.0
Japanese: 8.4
German: 6.9
French: 4.2
Korean: 3.9
Italian: 3.8
Portuguese: 3.1
Dutch: 1.7

As an online marketer who generates a considerable portion of his income from Adsense revenue, I have spent a considerable amount of time researching and contemplating the need for multilingual information online. There is a huge demand, not only for multilingual content but also for the translation of information from one language to the next. Until recently, the only way you could tap in to this amazing goldmine, and get your Adsense pages ranking highly in foreign keywords that are highly competitive in the English language, was to hire expensive translation services. This is no longer the case. I discovered a revolutionary multilingual marketing software. This exciting application translates the content of your website into 12 of the most popular languages in the world, in mere seconds! That’s right, you hardly have to think about it at all! You can now automatically create a foreign version of your Adsense site that can get ranked highly for those low competition foreign keywords (and the software has been approved by Google, so there’s no need to worry about them dropping your pages). Ask yourself, if you are only reaching one-third of the Internet population, who is reaching the other two-thirds? This multilingual marketing software is quick, easy-to-use and gives you the power to release your message, whatever that message is, to the world! Finally, you can narrow the gap between the heights you have dreamed of and the lower realities that your Internet business has experienced thus far. Realize the full marketing potential of your website! Today, reach the world in any language! There is no other application that can meet your need for multilingual information with such excellence and with such simplicity. If you can use e-mail, you can use the Multilingual Marketer!

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