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Sunday, 27 May 2012
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Joint
Ventures For Increased Profits
by
Douglas Titchmarsh
It was a revelation for me to come to the conclusion that not
all marketers online are my competition. It was a 180-degree
shift in thinking which prompted me to join up with another
marketer and work together to improve both of our profits.
Joint venture was one of the big buzzwords (phrases) of 2005,
and since I tried it for myself, I can now understand why. Previous
to doing my first Joint venture (or JV as us marketers like
to call them) I looked at anyone who was selling anything online
as competition, someone to beat to the sale.
It was a few months ago, Joe Hebert asked me to work with him
on a project, and when we got talking, his idea was one which
I had already started but put on the backburner, namely a membership
site.
Joe had a lot of resources which I'd needed, including a great
webhosting deal, and loads of information products to put into
a membership site. I had a domain name at Monthly
Info Products and all the site layout, and graphics ready
to go. The reason I hadn't gone further is because I didn't
have the capital to add what I thought would be enough products
to the site, which my new partner did. I also didn't have the
time to upload all the products, my new JV partner did.
My JV partner didn't have an e-mail list to promote a new venture
to, and didn't have the knowledge to get the scripts running
to make the site automated. I had those skills, and resources,
so we teamed up.
In just a few days we had a new membership site called Monthly
Info Products up and running and taking orders. Joe took
care of the hosting and products, I took care of the design
and promoting to a warm prospect list. Together we are making
it work, where singly we had both struggled.
Now look at your own marketing, and online activities and see
if you have some way in which a joint venture with someone could
benefit your business. Maybe you need someone who can setup
a script, or website, or you have some ideas which need a particular
talent you don't have, you can barter with someone else who
has what you need to make a profitable partnership which works
for both of you without paying out hard cash for it.
Don't make the mistake I made, see everyone as a potential partner
in profit, instead of an opponent to defeat. Start doing some
joint ventures, you won't necessarily halve your profits, and
you may well make more by sharing the work with someone.
Douglas Titchmarsh and Joe Hebert run several sites including
The
Dawg Host Domain Hosting, Discount
Ebook Store, and Monthly
Info Products.
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