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Sunday, 27 May 2012
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Making
Joint Venture Approaches That Count
by
Robin Porter
Joint
ventures are a great way to build a business online, and are
widely recommended by many marketing gurus. However, the major
drawback is the abundance of JV offers made. Consequently most
go ignored for the sake of a well-written e-mail.
I've
had a decent success rate with the limited amount of JV's I've
proposed. Conversely, I get many JV approaches, most of which
go unanswered because the sender made some elementary mistakes.
So, to ensure you get a foot in the door, there are a few things
you should do when making JV approaches.
-
Be clear. State your proposal, and what the other party will
get from the venture.
-
Ensure that spelling & grammar are correct. Would you bother
going into business with someone who can barely string a sentence
together?
-
Inspire professionalism & trust. These are key principles
of a successful joint venture.
-
Be specific. Put forward detailed plans & ideas, not vague
"can we work together somehow" pleas.
-
Make it personal. You must avoid making it look like a mass
e-mail, so use the prospects name, mention their website, etc.
- Include as much info about yourself as possible. A brief overview
of your company or organisation, your activities, website URL
etc, is necessary.
-
Write your approach like a sales letter. After all, you are
in effect SELLING yourself to your prospect. Convince him that
this is a good mutual opportunity that he must not pass over.
Sell the benefits to him, grab their interest & make them
a "killer offer".
-
Make it clear how you will benefit from the arrangement, as
well as how they will. People are naturally suspicious of JV
proposals where it looks as if the other party does not benefit,
or covers it up. Be straight & upfront, and you will be
respected for it.
Joint
ventures are a powerful, widely used tool. However, successful
webmasters & entrepreneurs get many proposals, so it is
therefore vital that you make yours stand out as being irresistible.
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