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Sunday, 27 May 2012
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Reaching
Your Customers In The Most Unexpected Places
by
Merle
Does
this describe you? Someone makes a purchase from your website
and your system automatically sends an e-mail confirming the details
and thanking him for his business. If this is all you've been
doing, you may be leaving more money on the table.
Part
of marketing an online business involves taking every opportunity
you get to sell your products and services to a customer or potential
customer. It means getting your products and affiliate links out
there where they can generate that income you've always dreamed
of.
So,
what are some of the more clever ways to get yourself seen and
heard? I'm so glad you asked. Grab a cup of coffee and pay attention.
What I'm about to share with you are probably things you've never
thought of before, but if you implement them, they can have a
huge impact on your bottom line.
1)
Order Confirmation Page: After someone orders
on your site, odds are they're taken to what's known as a "thank
you" page when the order process is completed.
Don't
just review the order, this is a great place to upsell by mentioning
some of the other products and services you market. Many large
companies do this all the time, and there's a good reason: it
works.
Try
to choose something that's related to what they've already purchased.
If you don't have other products of your own, sign up for affiliate
programs and mention those links here.
2)
Thank You E-mail Message: Again, review your
customer's order, thank her, and then mention other things she
may be interested in. Affiliate links are fine.
If
you publish an e-zine or maintain any type of mailing list, this
is also a good place to ask her to subscribe. Building an opt-in
list is like putting money in the bank. It gives you another opportunity
down the road to sell to these people.
3)
Opt-In List Confirmation Page: If you have a
subscription form on your site, make sure your confirmation page
mentions links for other products. You may do a joint venture
with other publishers, promoting their e-zines on this page (with
them reciprocating on theirs).
This
is also a good place to mention your RSS feed and how to "whitelist"
your ezine to help insure delivery.
4)
E-Books and E-Courses: Have you ever subscribed
to an e-course or downloaded an e-book and seen banners or text
ads? Of course you have, and so have I. This is another great
place to push affiliate programs you may be involved with or sell
those spots to interested advertisers to earn some extra cash.
You
should also mention your e-zine and how to subscribe to it in
your e-book and e-courses. If your material is good, they'll want
to sign up.
5)
E-Zine Subscription Message: When someone subscribes
to your newsletter you should be sending out a welcome message.
In it you should include a link to your archives, your RSS feed,
whitelisting instructions, and again, any affiliate links or products
you feel may be of interest to them. As long as it's related,
it's a worthy pitch.
6)
Membership Site Login Pages: Ever log onto Paypal
and before they'll let you enter you're taken to a promo page
soliciting something? We've all seen this method. This is another
great place to promote something. If you run any kind of membership
site that requires people to log in, you can use this method of
promotion.
So what's your goal? To start utilizing the tools you already
have in place to market more of your products and services, and
increase your sales. Do these tips work? Yes, even if you only
implement one or two of them, you'll see more results and you
won't be spending any more money on advertising to do it. And
that's good for your bottom line.
"Must
Have Marketing Resources" by Merle is loaded with VALUABLE
online resources YOU need
to know about, when it comes to running your online business.
Download your copy now at http://mcebook.mcpromotions.com.
She is also the webmaster of http://MCPromotionsPress.com.

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