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Wednesday, 20 Aug 2008
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Turn
One-Time Hits Into Repeat Visitors
by
Jim Edwards
Every
website owner faces the same challenge: How to get more traffic
to their website.
"Build
it and they will come" worked for Kevin Costner in "Field
of Dreams," but that approach leads to bankruptcy and a failed
business when it comes to your website.
Any savvy website owner knows that it takes a lot of work, time,
and money to bring a visitor to your site for the first time.
Smart marketers also know that it rates a lot easier and cheaper
to get people to come back for a return visit than to attract
them for the first time.
The
following tips will help any website owner convert more one-time
"lookers" into repeat visitors and customers.
**
Surveys **
Hold
an interactive poll or survey on your website.
Ask
your website visitors questions about a topic of intense interest
to them.
Not
only do people enjoy giving their opinion, but they'll also want
to read the results as you compile them and update them on your
website over the next day or week.
One
way to get their e-mail address is to tell them you'll e-mail
the final numbers once the results are compiled.
My
favorite survey tool is http://www.oneminutepoll.com.
**
Free Prizes **
If
appropriate, hold an ongoing prize drawing on your website.
The
prizes you give should fit with the interests of your target audience
and enable you to showcase what you offer for sale from your website.
For
example, if you sell computer cables, give away something like
Velcro cord ties with your web address on them and avoid things
like teddy bears or bumper stickers.
** Original / Hard-to-find Content **
People
go online first and foremost to get specific, relevant, timely
information in areas that interest them.
For
some that means news articles, for others sports scores, and for
others it means current prices for things like stocks or commodities.
Whatever
content they want, give it to people in a way they can't find
anywhere else (or at least not very easily) and make it easy for
them to see that your site rates a bookmark in their browser so
they can return often.
**
Brain Teasers **
People
love a challenge, especially in an area that holds great professional
or special interest for them.
If
you can provide a quiz, trivia questions, puzzles or some other
"brain teaser" for people, many will take up the challenge.
You
get them to return to your website by posting the answers and
making that the only way they can see if they got it right.
**
Breaking News **
People
crave up-to-the-minute news on subjects about which they feel
very strongly.
Some
investors, for example, spend hours combing the Web for nuggets
of information to help them evaluate specific markets, companies,
or stocks.
One
way to make your site invaluable to your audience members is to
simply post a news bite, tip, or current "nugget" of
relevant information on your site daily (gee, kind of sounds like
a BLOG doesn't it?).
If
the information you give makes people jump up and holler "MORE!
MORE!" then you can quickly build up a regular following.
**
Resource Directories **
Few
things keep people coming back to a website more than a constantly
updated directory they can tap for industry-specific resources
any time they need them.
This
technique works especially well if it's hard to locate good resources
related to your topic because people place a higher value on hard-to-find
information.
Jim
Edwards is a syndicated newspaper columnist, the webmaster behind
TheNetReporter,
eBookFire
and "I
Gotta Tell You", and the author/co-author of 7 best-selling
e-books, 2 CD-ROM products, a video, numerous audio tapes, a software
package and a newsletter with thousands of subscribers. In one
nine-month stretch he sold over $201,738 worth of products online
and he once sold over $39,631 worth of CDs with his partner in
less than 30 days!
Need
MORE TRAFFIC to your website or affiliate links? "Turn Words
Into Traffic" reveals the secrets for driving thousands of
NEW visitors to your website or affiliate links...without spending
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