Home   .   Blog   .   Articles   .   Newsletter Archive   .   About Nelson   .   Contact Us   .   Giveaways   .   Affiliate Signup   .   Affiliate Login

You Are Here: Home > Articles > Web Promotion > Article

 

8 Steps To Profitable Banner Advertising

by Scott Covert

Don't you love to hate banners? Admit it: the moment these flashy 468 × 60 graphics appears, you develop ad blindness. If you are going to put up banner ads, here are the things to bear in mind:

1. You are buying impressions, not click-throughs. There's no guarantee the prospect will click on your banner ad and read your message. Your success will be determined solely by your ad copy and your market. A great banner to a poor prospect won't make any money, much less generate any click-throughs.

2. The key to success is using a headline that expresses a big benefit or arouses curiosity. We want to get the prospect to click through to the page so the real selling can begin. With banner advertising, the real sale is for the prospect's time. The banner ad must scream "This is more important to you than anything else you are doing right now. Click on me." Think of your banner ad as a classified where you have 3–7 words maximum to attract attention and call the viewer to action.

3. Use a "fake" HTML banner that looks like part of a web page. This design style is the best and generates the highest click-through rate. Throw graphics out of the window, really.

4. Use the same headline in the sales letter as you do in the banner ad. Keep the message consistent throughout the entire sales process. Think of your banner ad as an extension of your sales letter.

5. Track response. Have a tracking software to check the traffic coming through to your target page from the source page on which your banner shows.

6. It's often best to drive the traffic to an opt-in page. Our testing reveals the best way to use banners is to drive the traffic into an opt-in e-mail form so you can capture the contact info of interested prospects. Then mail regularly. The point is entice visitors with a BRIBE.

7. The more targeted the ads you invest in, the higher percentage of click-throughs you'll receive. Test several different targets and track your progress to see not only which campaign generates the most traffic, but rather, the most profit.

8. Start small. Banner ads aren't expensive, but you could easily spend several thousand dollars if you aren't careful about testing. Don't spend any more than a few hundred dollars until you have a proven, tested ad copy.

 

Share this article:

TwitCount Button


comments powered by Disqus

Get free daily or weekly news updates from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE report in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.

Recommendations

Boomerang Method

For more Internet Marketing updates >>

 

Sunday, 19 Nov 2017 05:31 AM

Loading

Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:

          

Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links


Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map