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10
Sure-Fire Viral Marketing Strategies To Increase Traffic To
Your Website
by
Gina Gaudio-Graves, Esq.
"Viral
Marketing" is giving something away for free and allowing
people to pass it on to others. The main purpose of viral marketing
is to spread your message to as many people as possible without
having to spend any money for advertising.
In
order to start an effective viral marketing campaign, you need
to provide people with a reason for passing your information
around. For example, jokes are often passed around just because
they are funny. However, how often have you forwarded an ad
for an eBook on to other people? Unless you were an affiliate
of that eBook, you probably never sent it on to a single person.
So,
when you think about using viral marketing online to obtain
free traffic for your website, be creative! Think about the
various reasons that a person would have for passing your message
around. Freebies are a good way of using viral marketing online.
Provide something to your visitors, customers, and mailing list
and allow people to giveaway and use your free product or service
in order to multiply your marketing quickly over the Internet.
The idea behind viral marketing is that you include your ad
with the freebie people giveaway or use.
Below
are 10 high impact viral marketing strategies:
1.
Write articles that pertain to your product or service.
Allow people to reprint your articles on their website, in their
e-zine, newsletter, magazine or ebooks. Include your resource
box and the option for article reprints at the bottom of each
article. If you have an affiliate program, let them include
an affiliate ID in the resource box!
2.
You can easily find products on the Internet that will sell
you a license allowing you to distribute the product free of
charge to other people. Look for those products that
provide "branding rights". That is where you can include
your own name, website, and contact information. Then, simply
allow people to use any of these "freebies" as free
bonuses for products or services they sell. Include your ad
on all your freebies.
3.
If you have the ability to set up a forum or other bulletin
board, you really have a great tool. Allow people to
use your online discussion board for their own website. Some
people don't have one. Just include your banner ad at the top
of the board. (Don't have a way to set up a forum or bulletin
board? Some hosting services allow you to set one up for free
just by using a "snap in" script. For example, you
can check out our host that includes tons of these services
at no extra cost!)
4.
If you are using a dedicated server (instead of simply using
a one-site hosting account), you can allow people to sign up
for a free website on your server. Since you are giving
away the space, require them to include your banner ad at the
top of the site. (Note: Even if you are using a single hosting
account, you may still be able to take advantage of this idea
if you can set up unlimited subdomains with their own domain
names. Many hosting companies will let you do this for a small,
one time charge.)
5.
Set up a reciprocal links directory on your site. There
are tons of reliable software programs that are fairly inexpensive
that make doing this a breeze! You simply allow people to add
their link to your free web site directory. Just require that
they return a link back to your web site, advertising your directory.
Make sure you provide people with a link from your main pages
to get to your directory and add their reciprocal link.
6.
Allow people to provide your free online service to their websites,
visitors, or e-zine subscribers. This could be free
e-mail, e-mail consulting, search engine submissions, etc. Your
imagination is the limit! Think about this for a little while.
What do you have that you can give away free? How about a short
report on your niche market? Use the tools that you have available
(such as an autoresponder) to make this even easier for you
to manage.
7.
Allow people to give away your free software. Just
include your business advertisement inside the software program.
There are many tools available that allow you to "brand"
the software with your contact information and message. Simply
pay for these rights and the software is yours free! Or, you
can even find some programs that allow you to create your own
software. Use the search engines for some ideas.
8.
Do you have a knack for web design? Create some templates, graphics,
etc. and upload them to your site. Then, allow people
to give away your free web design graphics, fonts, templates,
etc. Just include your ad on them or require people to link
directly to your web site. Make sure that you include a link
back to your site in the copyright notice as well and require
them to keep your copyright notice intact.
9.
Write an ebook. Allow people to place an advertisement
in your free ebook if, in exchange, they give away the ebook
to their web visitors or e-zine subscribers.
10.
Purchase the branding rights to a viral eBook. Allow
people to give away your free ebook to their visitors. Then,
their visitors will also give it away. This will just continue
to spread your ad all over the internet.
(c)
Copyright 2004 by ViralMarketingOnline.com and The Abundance
Group, LLC.
Gina
Gaudio-Graves, Esq. is an attorney and an Internet Marketing
Consultant specializing in Internet advertising. Gina founded
The Abundance Group, LLC in 1996 which provides assistance to
people looking to make an income online. Gina has written a
series of viral eBooks which are available through ViralMarketingOnline.
Visit: http://www.ViralMarketingOnline.com
for a free viral eBook as Gina's gift and sign-up for our newsletter.
Mail Gina at Gina@ViralMarketingOnline.com.
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