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Website Navigation And Design Is Paramount For Success
by
Maryellen Mallack
Would you buy meat
from a grocery store that left the bad meat in with the good meat
or wasn't clean? Would you buy a car from a sales lot that had
totaled automobiles on the front lot? I wouldn't and neither would
you. Your website is your grocery store, your car lot. You must
have an atmosphere that is pleasing to buyers. One, that tells
that buyer that you are not an amateur, but instead a trained,
seasoned professional. Your site is a direct reflection of your
product and that is why that having a well designed website can
make or break your sales.
The first thing to
keep in mind when designing your website, is "surfability".
Take a few minutes a look around at several web pages. What makes
them appealing? Were there some that you closed out of immediately?
Why? Take notes and do your research. Keep in mind that when a
person visits your site they have a goal in mind. They are either
seeking information or shopping for a product. Give the person
what they want without having to search for it. Be sure that all
the information on your site is relevant to your product. Make
the buyer think that they need your product to solve their problem.
Your main page serves a very specific purpose. It should be an
avenue by which the customer can shop your site. It should be
easy to view and load very quickly. This is your first impression
and we all know that first impressions can either close the deal
or loose the deal. Make it simple. It is best to have links that
are easily viewable by the reader that will navigate them to where
they want to be. Tables are often a great choice when deciding
on a way to design the main page of your site. Your main page
should load very quickly, chances are if it takes the page more
than ten seconds to load even on a 56k modem, the customer will
click away to save time, hoping to find the information or product
elsewhere. To increase the loading speed of your main page you
should avoid large graphics or excessive graphics. To many banners
or special effects can cause a page to load slowly as well.
To make your website more appealing to the eyes, you should stick
to mild colors. If your site is a content site where the user
will be doing a lot of reading, it is best to stick to black and
white. Color can be added when using tables, as a way to brighten
up the page, but remember to keep the overall look of the page
professional and appealing to the audience that will be visiting
most often. Since screen resolutions vary among monitors, it is
a good idea to set the pixels to a standard 800 × 600. You may also
choose to set the tables in your web page to span a percentage
of the page rather than a set number of inches. This will be sure
to accommodate all screen sizes. You should remember that a lot
of Internet users will not use the same browser as you, and therefore
you should be sure that your site looks as good on other browsers
as it does your own. You can do this by downloading several browsers
through which to look at your page.
Be aware of the fact that the overall look of your website is
a way to make money. The appearance of the site, if designed properly,
can be an excellent marketing strategy for your product or service.
Maryellen Malack owns Red Rose Marketing, Inc. How would
you like to get a money-making website just for you that's 100%
ready to take orders and pull in massive residual profits today!
Get all the exciting details and sign up now at http://www.PlugInProfitSite.com/main-10730.

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