You Are Here: Home > Articles > Site Development > Article

 

Discover How To Instantly Increase Your Sales, Conversions And E-mail Lists By Adding New Hover Ad Technology To Your Websites

by Satyajeet Hattangadi

First Generation—The Popup

Popups, if you're somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.

Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have a address bar, status bar or the menu.

Until about a few years ago, the popup was considered to be the biggest breakthrough in advertising on the Web.

When they were first introduced they were a great success and click-through rates went through the roof.

Exit the banner ad—enter the popup.

Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top of the first to draw attention to his advertisement or opt-in list or any other item that he wished to get the attention to.

After a while like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 15–20 popups. This was exploited by unscrupulous marketers to the fullest, especially those hawking porn sites.

Of course, webmasters who were in tune with the sentiment of visitors, soon began to use cookies to track if the popup was already shown and ensure it was not shown more than once per visitor.

Frustrated visitors soon began complaining about popups.

Popups are your problem? Get a popup blocker.

Looking at the need of website visitors, software companies soon came up with popup blocking software. These applications read all the code that's going to the browser and if they find any JavaScript in the page code that's trying to open a window, BAM, it deletes that part of code. So Bye Bye popup!

Generation Two—The PopUnder

Not to be left behind, web marketers came up with another version, the popunder, which still launched a secondary window but placed it below the primary window. In most cases, the visitor didn't even notice this popunder until they closed the primary window.

Of course this was less intrusive, but a pain nonetheless and you don't get an award for guessing what happened next.

Yes you guessed right, the popup blockers soon started blocking popunders as well.

Generation Next—Enter Hover Ads

What the beejeezus are Hover Ads? They are floating ads that popup blockers can't stop.

The technology that creates Hover Ads is not new. In fact, it's been available to web designers for at least 2 years now as DHTML (that's Dynamic HTML to those who don't know).

These ads cannot be seen by older browsers like Internet Explorer 3.0. But since most netizens are using browsers (IE 4.0 and above) that are capable of displaying this code this type of advertising has started enjoying a rise in usage.

Hover Ads are DHTML layers which can be selectively moved and displayed over the primary page that's being displayed. The basic code is still JavaScript, but since a new window is not being opened, the popup blockers can't figure out that an advertisement is being displayed.

These layers can be animated, moved around, made to appear once per session, shown after a delay, etc.

So that makes you ask "Why should I switch from regular popups to Hover Ads?"

There is only one compelling reason: Popups and popunders can be blocked! Hover Ads can't.

So the bottom line is, if you use popups as a part of your online marketing strategy you're losing out on a lot of potential revenue, 'coz what they can't see they can't buy!

Some statistics that make Hover Ads a compelling technology to use:

1) The Alexa Toolbar can now block popups (10,000,000 users not seeing your ad).

2) The Netscape 7.0 Browser has a built in popup blocker (almost 52 million users never seeing your popup ad).

3) Earthlink provides its users with a popup blocker (prospects who can't see your ad: 5,000,000).

4) AOL released version 8.0 with popup blocking capabilities (total subscribers: 35,000,000).

Bottom line: 40 million customers never see your advertisement!

Hover Ads, on the other hand cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site.

"So how can I add Hover Ads On my Website?"

A sample of code can be obtained from CodeLifter.com.

The drawback here is that you would need in-depth knowledge of JavaScript coding, which not many people know about.

Another approach is to use high-end HTML editors like Dreamweaver which have DHTML scripts included under the 'Layers' menu. Then again, Dreamweaver is an expensive software.

Any other easier option you ask?

One software that quickly automates the creation of Hover Ads, using a simple 3-step interface is the Hover Ad generator.

The Hover Ads created using this software can be fully customized and are very professional looking.

I especially like the opt-in style Hover Ads which lets your prospects sign up for your opt-in list by simply clicking a button. They subsequently receive a mail with their name and ID.

I'll let you look up the other 4 styles on your own.

Summary...

If you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitor's ISP—without any active attempts on your visitor's part to block them. You'lll need to do something about this situation—and soon.

"So, what choices do I have?"

1. Do nothing. Pray that your content is good enough to attract visitors.

2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking.

3. Use Dreamweaver or your HTML editor, if it has layers support.

4. Check out Hover Ad Generator. They offer a FREE trial.

Satyajeet Hattangadi is the Owner of Novasoft Inc, a software solutions provider, who specialize in affordable customized software solutions.

 

Share this article:

TwitCount Button


comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.

Recommendations

Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>

 

Monday, 18 Dec 2017 07:47 AM

Loading

Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:

          

Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links


Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map