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Sunday, 27 May 2012
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The
10 Search Engine Commandments
by
Anthony Kavas
Thou
shall not overlook the POWER of the search engines!
After
all, where do over 80% of Internet users look before finding the
web site of their choice?
Here
are 10 tips that will help you on your journey toward search engine
heaven!
#1:
Thou shall not try to trick the search engines with techniques
such as invisible text. This will only make your journey a difficult
one. Try to work together with thy search engine brother, and
HELP them to find your web site's useful content.
#2:
Thou shall not fill thy "meta keywords" with useless
words such as "business" if your site is about "computers".
Be kind to your search engine neighbor and try not to confuse
him. These days, it's virtually impossible to be placed for "business"
if your site is about "computers"! Narrow your focus,
and you'll start to notice that it was MUCH more difficult to
be a "jack of all trades", yet master of none!
#3:
Thou shall not submit thy site more than ONCE a month! Search
engines are very strict about SPAM. If you've been submitting
your site every day, chances are that you have been banned by
the time you read this article!
#4:
Thou shall not repeat keywords right next to each other! Make
sure to include each keyword only ONE TIME! Too many people make
the mistake of repeating keywords over, and over again. For example:
"computers, business, computers, components, computers".
This is a HUGE mistake, and will only make sure that you end up
at the BOTTOM of the list!
#5:
Thou shall not use the same keyword list and "title"
for every page! Each one of your pages can get placed for a different
keyword. Don't "sell your pages short". Besides, one
page on your site might be seen as more relevant for a particular
keyword when compared to another.
#6:
Thou shall not submit dynamic pages such as ASP, or Cold Fusion,
because most search engine spiders can only read basic HTML pages.
If your site was developed in a language other than HTML, make
sure that there's AT LEAST SOME static content for the spider
to read.
#7: Thou shall write relevant, useful content that pertains to
your website and it's keywords. Whatever you do, make sure that
writing educational, informational, and useful content is your
FIRST priority. Search engines cannot read your pretty web design,
graphics, or FLASH. The only thing that is of use to them is your
content, and the code that verifies what each page is about ("meta
keywords", "description", "title", "alt
tags", and the list goes on). Be specific! Tell your users
what each page is about, and include the keywords a few times
within the text. Do not repeat your keywords excessively but make
sure to include them!
#8:
Thou shall make all pages accessible to the search engine spiders
within 1 or 2 levels of the home page. Even better, if you make
a web page with a list of every page on your site (kind of like
a "sitemap"),
then the search engine spiders have a way to find all of your
content!
#9:
Thou shall attempt to get reciprocal links between your site and
other sites in the same industry. This should be easy, as it will
benefit both your site AND theirs. Link popularity is one way
in which some search engines judge what your site is really about.
Web site's with more "link popularity" can place higher
on some major search engines.
#10:
Thou shall be patient! You will not achieve top placement overnight.
You might not even get placed at ALL for months! The major search
engines can get backlogged or full, and sometimes will not even
accept your submission. One thing that I've learned is that successful
search engine optimization is a time-consuming and laborious task.
You must be patient and will learn the most about it mostly through
trial and error.
Conclusion:
These 10 Search Engine Commandments are just a very basic set
of rules for your website to live by. There are so many other
crucial factors involved in achieving Top-20 search engine placement,
and I've covered all of them for you in an easy to understand
format at: http://www.SearchEngineSchool.com.
Thank you for taking the time to read this article, and I hope
that it has helped you. Good luck!
Anthony
Kavas is the Co-Author of http://www.TheSearchEngineSchool.com
and President/CEO of http://www.GuaranteedTop-20.com.
He has been closely studying the major search engines since 1997,
and achieving top-20 placements for clients on an unbelievably
consistent basis.

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