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Sunday, 27 May 2012
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How
I Got Into The Google Search Engine In 48 Hours...for FREE!
by Neil Shearing
OK,
so there I was on Friday evening, after a long week spent looking
after my sick kids. I was tired and grouchy. I figured I'd done
nothing most of the week, so I was going to take 30 minutes to
test this "blogging thing".
Amazing,
less than 48 hours after starting my blog, it was indexed by Google!
Now,
I've done Internet marketing for several years, and I've seen
most marketing "tricks" (and even invented some), but
my jaw hit the floor on Sunday morning when I search for my "unique
phrase" and found it in the free Google search engine. Wow.
What
if...
*
You sell something online (create a blog on the product topic,
link to your product site and expect quick indexing and more traffic
via your blog).
*
You want to make money directly from your blog (create one and
add Google Adsense advertising! Create several and earn more!).
* You want more quality links to your site (create a few blogs
and link them to your main site. (Google will index the blog quickly
and count it as a link into your main site. Plus, you control
the link text... important in search engine optimization).
*
Many more possibilities...I'm sure!
*
So, you want to know exactly how it was done, for free, in 48
hours? Read on...
First
Step: Start A Blog
On
Friday, 17th November 2004, I went tp Blogger.com...
The
first step was to click on "create your Blog now" and
follow the simple instructions.
You
need to choose a Username and a Password. You can pick anything
you like...these are just your "sign in" details.
Important...where
it asked for "Display Name", I chose to post my comments
to my blog using the name "credit card fraud guy" because
I guessed that having my key phrase (credit card fraud) as the
name I posted under couldn't hurt when the search engines came
to look. :-) I suggest you select a "Display Name" similar
to your key phrase too.
Also,
that four-word key phrase ("credit card fraud guy")
would be the one I searched for to see if Google had indexed my
blog. You'll need something unique on your page to search for...it's
difficult to know if you've been indexed if your search phrase
is "dating". I searched Google for "credit card
fraud guy" and saw I was indexed within 48 hours!
I
also paid careful consideration to the title of my blog...
The
blog title is shown in the "title" tag of your HTML
and also in large font at the beginning of your page. Pay careful
attention to what you title your blog! It should contain as many
keywords and key phrases as you can fit into several words, but
still be interesting to a human reader.
Consider
your keywords and key phrase, and select them for your URL. Hence,
I chose "credit-card-fraud" as the name of my blog...and
it's reflected in the URL for my blog...http://credit-card-fraud.blogspot.com/.
It's
kinda like the dashes in domain names people use to highlight
keywords...it can't hurt your search engine ranking to have your
keywords in the domain name, or sub-domain in the case of the
blog.
2nd
Step: Blog Setting
Choose
a template:
When
your blog is created, click on "Settings" then "Basic"
and add a description. Again, try to get your keywords and keyphrases
mentioned in the description, but also make it entertaining and
of interest to a human reader. Make sure "Add your Blog to
our listings?" is set to "yes".
Also
under "Settings", click on "Publishing" and
make sure "ping Weblogs.com" is set to yes. Weblogs.com
will then know when you update your blog. I'm not sure if this
is vital to Google indexing, but it can't hurt to let other services
know you exist.
Click
on "posting" and add a few posts to your blog...naturally,
they should be on-topic and interesting. :-)
I
added four posts on my first day, and none on the second. On the
third day I noticed I was indexed in Google, so I started writing
this guide and also added Google Adsense ads to my blog.
This
is how my blog looked when Google indexed it only 48 hours after
I created it. :-)
Third
Step: Submitting Your Blog
I
submitted to two blog directories, just for fun really, but they
could, perhaps have accounted for the quick indexing by Google.
http://www.blogwise.com/
http://www.blogarama.com
The
more links you can pick up to your blog, the better. It will be
seen as a "resource" by the search engines and given
higher positioning through mechanisms like PageRank.
Fourth
Step: Link To Your Other Sites
I
linked from the new blog to one of my older sites, 3rdpartyprocessors.com,
just to find out if the Google Spider would follow the link. It
was interesting to search for "3rdpartyprocessors" on
the day that I saw the blog was indexed...the 3rdpartyprocessors.com
front page was indexed on exactly the same day!
This
is a great way to ensure any changes you make to existing sites
are reflected in the Google search engine quickly... link to them
from a new blog. You could also get new sites indexed quickly
this way... link to them from a new blog! :-)
Re-indexed
on 20th Nov 04...
See
the timestamp for the cached Google version of 3rdPartyProcessors.com...
Miscellaneous
On
the same day I created my blog, I created a link from www.3rdpartyprocessors.com
to my blog from the index page...
I
also made a new page at 3rdpartyprocessors.com: http://www.3rdpartyprocessors.com/Credit-Card-Fraud.shtml
This
page has not been indexed by Google because it is "isolated".
I haven't linked to it from any other pages, so the Spider couldn't
find it.
What's
interesting is that the opposite happened... the Google Spider
came FROM the new blog TO the 3rdpartyprocessors.com site, and
it was indexed at the same time as the blog!
Revenue
Ideas
In
order to make money from your blog, you could...
1)
Place some direct affiliate links to targetted products/services
within your blog.
2)
Add Google Adsense Ads to your blog. At the moment, Blogger.com
(which is owned by Google) actively encourages you to do this.
I added Adsense ads the day my blog was indexed by Google, but
no "real" ads have been displayed yet...perhaps it takes
time for Google to work out what your site is about and display
contextual ads.
3)
Have an opt-in list signup form within your Blog, then send targetted
offers to the list.
Dropping
From Google...
It
seems that my blog was dropped by Google the day after indexing.
Presumably this was either because I didn't create any new posts,
or it had a low number of posts in the last few days?
It's
possible that Google spiders the pages built by weblogs.com (http://www.weblogs.com/,
3900 posts in the last hour), Blogger.com (http://www.blogger.com/changes.g,
8500 posts in the last 3 hours!) and others for "recent posts"
and if you drop off that list, you are (eventually) dropped by
Google.
I
guess this is a "quick in, quick out" situation. However,
if you used your blog to get another site re-indexed, or indexed
for the first time, it will already have happened. :-)
Final
Word...
This
blogging stuff was new to me...but it quickly became obvious that
blogging should be a new tool in every webmaster's armory. If
you want to get into Google quickly, blogging is the way to do
it!
Did
you know that there's another brand new system out there called
"RSS" which promises to be even bigger than Blogging?
If you find out about RSS now, while it's still unknown to most
people, you could be in at the beginning of the next big thing
to hit the Internet !
Apparently
Microsoft has pledged support for RSS in its next version of Windows...so
when that happens, RSS will explode (and using RSS you can get
into Yahoo's new directory right now for free!).
Fortunately
for me, a friend of mine has already taken a close look at how
RSS can help you get more traffic and money and he explains everything
in "geek-free" words! Check out his report...Click here
for "RSS
made easy".
Neil
Shearing is no stranger to anyone familiar with Internet Marketing.
His Private
Success Site contains huge amounts of top-quality marketing
info and experts standing by to help people sell their products
and services. It's been a big hit and some people have referred
to it as the best Internet Marketing site online!
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