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Sunday, 27 May 2012
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Convert
RSS Feeds To Dynamic HTML Web Pages
by
Sharon Housley
Many webmasters have realized the benefit of using RSS to dynamically
update websites. This means that the website content automatically
changes when the RSS feed is updated. This allows for webmasters
to serve dynamic content or a mixture of static and dynamic content
on their website.
Syndication
Often, publishers, interested in expanding their base, will allow
other webmasters to republish the contents of an RSS feed. Content
providers that allow for syndication, receive additional exposure,
and the webmasters serving the content, will generally see web
traffic increase as a result of the new content. RSS feeds can
be syndicated or displayed using a variety of different methods.
Depending on the web host, server configuration, and the intent
of the publishers, a variety of different syndication tools exist.
In most cases, providers convert RSS feeds to HTML in order to
display the feeds contents. The following are some of the more
popular methods to convert RSS feeds as web-based content.
Hosted Services
The easiest of solution is not server dependent—a third-party
host displays the contents of the feed. The downside to using
a hosted service is that you are relying on a third party. If
the third party's website has problems, your content will not
be displayed. Additionally, webmasters often cannot customize
the way the contents are displayed on hosted servers and there
is no real search engine benefit to third-party hosting.
Examples: FeedBurner
and RSS2HTML
Scripts
Using scripts to display RSS feeds on a website is probably the
most effective solution. In addition, the webmaster using ASP
or PHP scripts to convert their feeds, maintain the control of
the "look and feel" of the content displayed. Webmasters
also realize the benefit of hosting the feed on a domain that
is within the webmasters control.
Using ASP or PHP will allow search engines to spider the actual
contents of the RSS feed as if it is part of the actual HTML.
Pay particular attention to solutions that cache the RSS feed.
If your RSS feed is popular this will
save significant bandwidth.
PHP
PHP is a popular scripting language that is often used to dynamically
update web pages. PHP support is available on most web servers
that run on a Unix Operating System.
Example: rss2html.php (see http://www.feedforall.com/free-php-script.htm)
ASP
ASP or active server pages is a scripting language similar to
PHP but support is more often found on Windows web servers.
Example: rss2html.asp (see http://www.bytescout.com/how_to_display_rss_using_asp.html)
Javascript
Javascript is easy to use, and many sites will produce the code
that needs to be inserted into the HTML web page, making implementation
very easy for webmasters. The downside to the majority of the
javascript solutions is that the web page calls the script each
time, and the actual contents of the feed is not able to be spidered
or indexed by search engines. So while javascript is easy to use,
there is very little benefit to the webmaster. Search engines
will not detect any new content or keywords contained in the contents
of the feed, so their is little optimization benefit to displaying
RSS feeds using javascript. Additionally, while it is unusual,
occasionally website visitors will have the javascript turned
off in their browser, if that is the case they will be unable
to view the contents of the feed.
Example: FeedRoll
Pro
Merging Scripts
Webmasters will often find value in merging multiple RSS feeds
in to a single feed. This is particularly useful when attempting
to aggregate news on a specific topic. The script allows you to
produce an RSS feed by taking the latest items from multiple feeds.
Example: RSSmesh
Filtering/Newsmastering
Due to the enormous and ever-increasing information flow we are
all submitted to, the only way to improve our ability to access
and use the information that is really important to us, must take
place by scaling up one notch our ability to filter, aggregate,
and access relevant content.
Example: Newsmaster
Kit
Prepublish Scripts
On occasion, webmasters will choose to build a large amount of
content, and gradually release it over time. FutureRSS is a PHP
script that when used properly will only display feed items that
publish dates have passed.
Example: FutureRSS
A number of flexible solutions exists for webmasters to create,
filter, and display content contained in an RSS feed. Using these
simple solutions, webmasters can dynamically maintain webpages
with unique content.
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage,
a wireless text messaging software company.
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