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Sunday, 27 May 2012
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Blogging For Dollars
by Sharon Housley
Blogging
for dollars might sound like the latest game show or some new
drinking game, but it's the latest craze to hit the Internet.
Bloggers began blogging for a number of reasons, but as the blog
movement has increased in popularity, they have found ways to
monetize their blogs and are seeing their commitment pay off.
1)
Google
AdSense in Blogs: Google AdSense allows webmasters
to dynamically serve content-relevant advertisements in blogs.
If the visitor clicks one of the AdSense ads served to the blog,
the website owner is credited for the referral. Webmasters need
only to insert a Google-generated java script into the blog or
blog template. Google's spider parses the AdServing blog and serves
ads that relate to the blog's content. Google uses a combination
of keyword matching and context analysis to determine what ads
should be served.
2)
Affiliate Programs (Product Endorsements): Affiliate
Programs work when an affiliate website receives income for generating
sales, leads, or traffic to a merchant website. Generally, bloggers
will mention or endorse specific products and if site visitors
purchase the product, bloggers will receive a portion of the sale.
3) Product Promotion: Businesses use blogs to
detail how specific features or product add-ons can increase functionality
and save time. Content-rich product promotion will help with search
engine placement.
4)
Banner Ads: While less popular than in the past,
websites with high traffic levels can still earn decent revenue
by selling banner space.
As
the Internet evolves bloggers will continue to seek out ways to
monetize their opinions and thoughts. Daily journals and online
blogs have become more than just a communication means to many.
Sharon
Housley manages marketing for the NotePage
and FeedForAll
product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com
and http://www.small-business-software.net.
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