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Blogging For Dollars

by Sharon Housley

Blogging for dollars might sound like the latest game show or some new drinking game, but it's the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

1) Google AdSense in Blogs: Google AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google's spider parses the AdServing blog and serves ads that relate to the blog's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.

2) Affiliate Programs (Product Endorsements): Affiliate Programs work when an affiliate website receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.

3) Product Promotion: Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.

4) Banner Ads: While less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.

As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.

Sharon Housley manages marketing for the NotePage and FeedForAll product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com and http://www.small-business-software.net.

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