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Sunday, 20 Jul 2008
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5
Money-On-Demand Secrets To Creating Great Adsense Sites
by
Nelson Tan
The rage to milk
money from Adsense continues into 2008. While there are many different
ways to do this, it's no secret Google is keeping a watchful eye
on spam sites which automatically generate pages consistently
on a daily basis.
Every now and then, Adsense 'experts' would introduce a 'fresh'
new way of generating pages which Google "has not caught
on yet", be it article, directory or backlink generators.
While these software are very good at what they do, you can't
solely depend on them for long-term success. It's a natural tendency
that automatically generated content just doesn't look like quality
pages with highly informative, up-to-date content, but it's my
personal observation.
Most run-of-the-mill, ads-on-topfold Adsense sites lack substantial
sections and deeper structures to be interesting enough
to make visitors think they should come back to check them out
more often. While generating as many pages as possible
is crucial to get them indexed and thereby build substantial presence
in search results, these types of pages should only complement
principal content that reflects what your site stands
for and the selling point it serves to maximize its overall value.
There used to be a question that goes, "Is building Adsense
sites a business?" My answer is: Adsense is secondary.
Of course, like you I do want Adsense to be my primary source
of income. The secret is in emphasizing content and value,
not Adsense ads. You may have felt resigned to say, "Does
that mean more work?" Not really. Here's another secret inspired
by a quote from Albert Einstein: You can't solve your
Adsense income challenge at the same level of thinking.
Truth is: I have built a good number of Adsense sites, but Internet
Mastery Center, which I'm sure you have loved enough to come back,
earns more than some of them despite our intention not to make
it Adsense-focused, all the more so when it has absolutely nothing
to do with high-paying keywords and the tremendous amount of time
that goes into keyword research...which leads to the next secret:
create a site with a subject or niche you know you can
continually express and expand on instead of getting stuck with
a 'lucrative' keyword you may run out of ideas on in the long
term.
This is as good as saying Adsense is not just a keyword value
game; it is still the classic "How
do I get and retain traffic" game, and traffic is not
some scoreline, but real people with genuine interest.
eHow.com
is an incredible example. It's a free site that shows people how
to do a lot of different things. The best way to explain the site
is just for you to go have a quick look now. They have hundreds,
possibly thousands of pages of content on all sorts of subjects
and the way they get traffic to their site is through the search
engines.
Every page on the site has an Adsense box on it and that's how
it makes money. They also have a Alexa traffic ranking of around
2000 which is great.
Of course, it doesn't make sense to write or purchase that much
content by yourself. eHow.com
succeeds in getting its visitors involved in
content contribution. There's also a wikiHow
to get contributors involved in constant update of a common topic
or article.
For a start, here are suggestions on the type of sections you
can integrate into a site:
1) Lead capture page with freebies or incentives.
2) Article
directory.
3) A 'Contact Us' page.
4) An 'About Us' page.
5) Forum:
The challenge lies in the time and effort needed to build up momentum
to encourage forum participants to write in.
6) An archive section of some kind, for selected articles for
example.
7) Blog/podcast pages.
8) Reciprocal
link directory.
9) Sitemap.
It doesn't take much to think of these standard sections. Even
a products section makes your site look good besides providing
another source of income, and then you replicate these sections
site after site, niche after niche.
4th secret: Only sites with a general theme can afford
to be massive-looking. Examples: Entrepreneur.com
and Dogomania.
Then you break the theme down into specifics like gathering them
under an umbrella: dog training, dog hygiene, dog naming, dog
psychology, doggy habits etc. Accurate targeting of Adsense ads
depends on specific subjects as reflected on page. One thing to
note is it is better that specific sections are inter-linked
in some ways. If you run a site on everything about cancer,
because "colon cancer" and "breast cancer"
are not intrinsically related, visitors interested in one section
may not want to take a first glance at another.
5th secret about content: write from a 'consumer' perspective
instead of the 'opportunist' or "how to make money"
perspective. What is it your visitors are looking to
buy? Ads normally target and appeal directly to consumers. It's
pointless to put up content about how to make money with car accessories
when there are hardly ads on "how to make money". Stick
to introducing car accessories and let the ads do the selling.
If an accessory or equipment catch visitors' attention and they
click on the ads, you got Adsense dollars.
That's about all the ideas I have at this moment. You should
be confident now and maybe have some more new ideas I haven't
thought of. For sure, Adsense is a major income source you should
seriously explore and make it big if you haven't done so. This
is one of those money machines that will make you money-on-demand
pretty much for the life of Google.
Recommendations:
1) Article Generator: The Article System
2) Specialized Article Directory: Niche
Master Directory
3) Blog Page Generator: FeedWordPress
4) News Generator: PowerRSS
Nelson Tan is the webmaster behind Internet
Mastery Center. Create Your Online Profits with the RIGHT
Products, Environment and Mindset!

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