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2 Imperative Keys To Profitable Pay-Per-Click Marketing

by Melvin Perry

Pay-per-click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt-in e-mail list, pay-per-click marketing has been a guaranteed way to see instant traffic results.

But there is one major problem with pay-per-click marketing that many individuals have. This problem has been a recurring problem for the past 5 years and it's getting worse every minute of the day. This problem involves the over-excessive cost and non-profitability that occurs when marketing through pay-per-click search engines. Many marketers deplete their income extremely fast when marketing online through pay per click engines. They set up a pay-per-click campaign, and within 24 hours, all of their money is drained with no sales, and no leads gained at all. After having this occur, the marketer ends up giving up on pay-per-click marketing and establishes in his heart that pay per click advertising is the most unprofitable form of advertising on the web today.

This scenario occurs every single day and many marketers give up on marketing their websites because of these tragic results. I was one of these individuals. I spent countless dollars on paid advertising solutions like pay-per-click search engines and I said in my heart that I was never going to pay for advertising again. If you lost over $500 in one day from a paid advertising method like pay per-click-marketing, you will feel the same way! I was determined to find other alternatives for marketing online.

But I decided to read a lot of information from other marketers who were having great success online marketing via pay-per-click search engines. I tried to extract as much information as I can from them on how to market online using PPC. I kept enquiring about their tactics until I came up with a few key concepts that will help anyone immediately profit using pay-per-click engines!

These key concepts have nothing to do with the pay-per-click search engine themselves. As a matter of fact, don't even think about the various PPC engines on the web today. Your major concern right now is to make money using this form of advertising. And the only way you can do this now is by discovering highly profitable and hidden keyword phrases that will generate income for months to come.

Here is what I learned:

1. Find Hidden Keywords With High Search Volume and Low Competition

This is one of the most important keys to profiting using PPC engines. Your goal should be to find keywords with a high search demand, but with a small amount of Internet advertisers marketing with that keyword.

Why? Because the smaller the competition, the lesser your bid will be for that particular keyword. For example, if you are using Google AdWords to market your site, and you notice that there are only 7 advertisers marketing for a particular keyword, then you can bid for the lowest amount of 5¢ per click while at the same time being on the first page! You will have the opportunity to send a lot of traffic to your site and at the same time, increase the return on your investment (ROI). It is a beautiful feeling when you can find these types of keyword gems. I just recently discovered a keyword that gets over 1,500 searches a day and the number one bid is only 6¢ with 3 competing websites only!

2. Generate Hundreds Of These Hidden Keyword Gems

The next key is to find as many of these hidden keywords as you can. If you can find at least 500 hidden keywords to market your business with, you'll find great success with pay-per-click marketing. And I am very serious when I say this. There are a lot of hidden niches and keywords that you can use to instantly send thousands of visitors daily to your website. As soon as you find these keywords, you can do a number of things to guarantee profits. One thing that I always do is set up a niche-specific lead capture page that includes Google AdSense on it. (Ha!! I can't believe I just gave you one of my most valuable secrets for earning income online! Well, take note of this, and use it to your advantage!)

Well, you've just discovered the 2 most important keys for being successful with pay-per-click marketing. I highly suggest that you take into account these 2 keys if you expect to generate a nice supply of targeted, yet cheap and profitable traffic.

Melvin Perry is an Internet entrepreneur whose been marketing online since mid-2002. During his marketing journey online, he has created various ways of sending tons of targeted traffic to websites. He is the author of an informative report that shows anyone step-by-step how to easily build a 50,000 member double opt-in list in only 90 days. This report is considered to be a highly sought-after report. We highly recommend it. Visit


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