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Google AdWords Tips You Don't Want Your Competitors To Know

by Chris Carpenter

Whether you are an expert or a beginner at Google AdWords campaigns you can always learn new tricks. Below I'm going to tell you some tricks that will save you money on your cost-per-click (CPC) and increase your click-through rates (CTR) for your ad campaigns.

Tip #1: Use keyword in the title of your ad.

Using your keyword in the title of your AdWords Ad can more than double your click-through rate (CTR).

In Google AdWords, if you have a campaign with several keywords, you can only have one title and one description for all of your keywords. If you run the ad campaign with a keyword in the title your CTR goes up. For example, say you have an Adgroup with the keywords: blue shoes, green shoes, red shoes, black shoes and your title is, "Buy shoes here". So when someone searches for "blue shoes", your title will display "Buy shoes here". If you changed your title to "Buy blue shoes here" your click thru rate would most likely double. To make the Adword even more effective try using the keyword in the description part of your AdWord Ad so the blue shoe keyword example would read like this:

"Buy blue shoes here."
"We carry many blue shoes."

Tip #2: Steps to follow when you create an Adword advertisement.

Begin writing your ad in paragraph or sentence form. State what it is you want the customer to know, and then work on reducing and refining your ad. Also look at other successful AdWords Ads, find the formula in them and then make your own ad. Here's an example of three different headlines:

"How to turn ideas into dollars."
"What the IRS doesn't want you to know."
"What your doctor isn't telling you."

The formula for these headlines is each phrase entices the reader with curiosity, desire and motivation. This simple formula has been proven successful over time and can be easily fitted to any AdWord campaign. Use the outlines below for your next AdWords Ad and you'll see the differences in your campaign's effectiveness.

"How to ____________and __________."
"What_____________doesn't want you to know."
"Get more_____________for/in less __________."

Tip #3: Increase click through rate by tightening your fit between the keyword and your AdWords Ad.

Let's look at an example for the keyword/phrase "surfing vacation".

Go to Google and search for "surfing vacation". Right now 3 AdWords are on the right side of the screen:

Surf at Swell
Shop Swell's huge selection of
Surf product. Then go surfing!
"website link"

Free Surfing E-Book
Surfing tips and information for
Riding the perfect wave.
"website link"

SurfMaps.com Surfing Maps
Find surf spot worldwide, buy surf
Maps, books & original Surf Reports
"website link"

None of these AdWords ads are a very tight fit for: surfing vacation. You could easily dominate this niche by adding an AdWords Ad that reads something like:

Surfing Vacation
Info for your Surfing Vacation
Surf Travel, Surf Spots, and more.

While you search for profitable AdWords ideas, look for competitive markets that have poor/ broad matches between the keyword, their ad and their product. When you do run across this scenario, find a product that fits the keyword better. Then write a better, tighter ad (keyword in the title etc.). The end result is that your ad will move up to the top of the AdWord Ads at a much less cost-per-click than your competitors.

If you haven't been using the above tips for your AdWords Campaigns start using them now and watch your sales double.

Why are some people getting rich working from home on the Internet? For tips and information on how to make money online visit Chris's website.

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