You Are Here: Home > Articles > PPC Strategies > Article


5 AdWords Techniques I Used To Make Money Online

by Nelson Tan

Google AdWords is one of the most effective ways to drive traffic to your website. It allows your site to be seen by hundreds of people instantly. Because the traffic you gain is through purchase, it is guaranteed.

5 AdWords Techniques I Used To Make Money Online

While a large number of Internet marketers have made money online by using it, an even more number of marketers have their shirts burned overnight.

But then again, no traffic = no money. Only by offering a compelling, well-crafted ad on the AdWords platform can you be sure of operating on a profit.

Here are 5 techniques I used to increase the clicks of my AdWords ads:

1. Positioning of the bolded keyword. If you're into AdWords already, you know that when the searcher types a keyword, that keyword appears bolded in the ad. For example, if the searcher types "plasma tv", the words "plasma" and "tv" will be bolded like this:

Plasma TV Sales
Buy Plasma TV for Less
Next Day Delivery

Many of the advertisers know this and they intentionally use the keyword in their ad. But do you know that you can add a little twist to this?

Here's how to do it:

Position your keywords on the far left side or the far right side to grab the searcher's attention. For example:

Buy Plasma TV
Only $1,300 for Plasma TV
Next Day Delivery, Plasma TV
While it may not read that good but hey! It surely grabs the eyeballs!

2. Inclusion of numbers. I don't know, but the eyes just love numbers. If you put numbers in your headlines, especially those that relate to the product, the clicks simply rise sky-high. Here are 3 headline examples:

a. $1300 Plasma TV
b. $2,142 In Just 11 days?
c. Drop 13 Pounds In 72 Hours

3. Referencing of famous people. When using this technique make sure you do your homework. Check who are the famous people using the product you are offering.

Here's an example:

Remove Excess Fat Now
Transform Your Body In 2 Weeks
(Britney Spears Used This)

Also notice the use of parenthesis which added the power to this ad. Always remember to do this legally and properly. This technique is extremely potent.

4. Capitalizing the first letters. Well, this was what I first learned when I started Google AdWords. This little tweak could exponentially increase your CTR.

Change the first letter of every word of your ad to the Upper Case. This includes the following:

Description Line 1
Description Line 2
Display URL

Here's an example:

5. Shorten Ad. This is seldom used by advertisers. But with almost everybody doing the same thing with AdWords, doing something different could significantly push your CTR thru the roof.

Most of the advertisers would try to maximize the number of characters allowed by Google—95 characters total. But to be recognized, be different.

Original Ad:
Buy Canon Camcorder Today
Canon's ZR800 MiniDV Camcorder
Next Day Delivery at $253.99

New Ad:
Canon Camcorder
Price: $253.99
5% Discount

The sheer slimness of the ad differentiates itself from its competitors. This is also powerful because with this kind of product people only care for one benefit, and that is the price.

Now open your AdWords account and try using these 5 techniques and see your number of clicks explode! By the way, be sure to check your daily budget.

Nelson Tan runs Internet Mastery Center where you can download FREE Internet Marketing gifts for your own learning.


Share this article:

TwitCount Button

comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.


Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>


Tuesday, 20 Mar 2018 07:49 AM


Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:


Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links

Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map