You
Are Here: Home
> Resource
Articles > PPC/Google
Ads Strategies > Article
|
Untitled Document
Top
Picks for
Sunday, 27 May 2012
|
My
20-Step Routine To Profitable Google AdWords Advertising
by
Brandon
For
a start, many beginners must have spent lots of money in doing
AdWords with mixed success.
You
can find lots of e-books out there, but the true test and practical
experience gained comes from using that money to learn the process
on your own.
It
might be a little easier to assist you if I knew what industry
you were attempting to target.
Here
are a couple things that I have learned along the way:
1)
Start Small—Use the Daily Budget!
2) Get a good Text Editor, I prefer HTML-Kit.
3) Stay organized. Create a folder on your hard drive for each
Campaign, and create keyword list and save them as text files
within each folder.
4)
Start with a master list of keywords, these should be the high
traffic words. Such as Cars, Trucks, Minivans, etc...
5)
Create a more target list from your Master List, such as "Buying
a Car", "Car Buying", "Car Buying Guide",
etc... You can use your Text Editor to do Find/Replace, and make
this process go quicker...
6)
Separate your keywords by catagories, Cars, Trucks, Minivans,
then by Highly Targeted to Broadly Targeted, for example "General
High Traffic Cars Keywords", "Buying Car Keywords",
"Research Related Car Keywords", etc...
7)
Create 3 Ads for each List. Each Ad should at a minimum have a
different headline. I have found that the Headline make the biggest
impact. Save these Ads in Text files too!
8)
Create your Google AdSense Campaigns, do 2 campaigns for each
Keyword List. One for "search network" and the other
only for "content network". So name your "Buying
Car Keywords—Search Network", and "Buying Car
Keywords—Content Network". This step will have
you a bundle in the long run.
9)
Set you bids low. And bid lower on the "Content Network"
campaigns.
10)
Slowly increase bids until you start seeing you ad in positon
3–5.
11)
Watch your clickthrough rate, and watch to see which ads are working.
You will need to generate a decent amount of click before this
will be statically correct, at least 30 clicks in total.
12)
Dump the worst performing ad.
13)
Copy the best perfoming ad, and change only one line, and us this
ad in your ad mix.
14)
Watch your conversion rate! When in doubt pause any non-proforming
campaign, ussualy the "content network" campaign.
15)
Leave highly targeted low impression campaigns running with low
bid amounts. These are typically that keywords that google estimates
will generate less than .5 click through per day. These campaings
are not a drain on your budget, and can eventually produce inexpensive
clicks.
16)
Delete click producing, no or low conversion keywords. You might
find that some keyword are pulling the wrong type of clicks. For
example "Car Safety Rating", might be only pulling people
that are looking for Driver's Ed classing, and not looking to
purchase a safe car.
17)
Go back to your best performing keywords, and best performing
ad, and create a new campaign. The goal here is to compact all
the best performer into a tight campaign that we can get agressive
with. Again use 2 campaigns to separate "search network"
and "content network". Use your best performing ad,
a slightly different version of the same add. On the new version
of the ad, try to persuade the reader NOT to click! Try changing
one line to say something subtle about buying. Like "Buy
online and Save", "Buy today, get Free Shipping",
"Buy one, Get one Free".
18)
Now running both ads, and best keywords, monitor progress, and
slightly increase bid amounts. Your goal here is to slowly get
into positions 2 or 3, while increasing or maintaining CTR.
19)
If you are in position 1 or 2, and like the amount of traffic
your are receiving, slowly lower your bid amount. You want to
see if your CTR is good enough to maintain position without spending
more than you have to.
20)
Tweak, Tweak, Tweak. Feel free to try new keywords, new variation
of your ads, etc...
It
is really not that scary once you have your first campaign going!
I hope this set of 20 steps will help you settle into your own
successful AdWords campaigns comfortably.
Extracted
from the Warrior
Forum.
Warning: ./cache is not writeable. Make sure you've set the correct relative or absolute path, and that the location is server-writable. in /home/inter154/public_html/simplepie.inc on line 1780
| Hot
Recommendations |
 |
|
| Internet
Mastery Center Blog |
The importance of having a social media marketing plan.
Do you already have a social media marketing plan in place? If you aren’t utilizing social media in your marketing plan, then you’re really missing out! Within 6 months of adding social media to my marketing, I had tripled leads and income, which isn’t something to be sneezed at. The beautiful thing about social media [...]
Red Light/Green Light TRAFFIC…
Russell Brunson has been conducting a series of ‘live’ affiliate marketing training videos that are nothing short of awesome! This Friday he’s going to reveal why it’s so easy get traffic for SUPER competitive keywords using his “Red Light/Green Light” SEO strategy. DON’T MISS IT…you’ll only be billed $1 for your registration, after which Affiliate [...]
Internet Marketing For Busy Moms (And Dads Too!)
You probably have heard stories of online rags-to-riches. You’ve seen ordinary people becoming highly respected marketing experts. You may even know of a friend who was once a marketing ‘nobody’ now having everyone calling him/her a ‘guru’. Question is: when will it be your turn? While your ‘guru’ friends seem to have a knack for [...]
13% conversion rate is ho-hum normal to some guys…
By Internet Marketing standards, a 1% conversion rate is pretty normal. You are kicking butt if you can hit 2% or 3%. But when Simon Hodgkinson and Jeremy Gislason start to hit 13% and up to 72%+ conversions, I seriously wonder whether they are playing a fair game… Well, you can find out today and [...]
All-new autoresponder with NO monthly fees!
arpReach has completed remaking its brand name from what is formerly known as Autoresponse Plus to bring you new features and improvement to its e-mailing service. What’s more, arpReach has NO monthly fees. It’s only a one-time investment for setting up as many e-mail lists as you like! Read the Top 10 Changes made to [...]
|
|
