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Sunday, 27 May 2012
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Adsensa-ble,
Or "The Art Of Promoting Without Promoting"
by
Kenth Nasstrom
Adsense,
a new way for almost anyone online to make a profit. All you have
to do is to get cleared by Google, put some code on your web pages,
and wait for someone to come and click!
Hey, wait a minute. You can't have popups on the page. Ok, no
problem. Moreover, you can't tell anyone you have an ad from Google
on the page. You can't write about it, point to it or tell someone
to click on it.
Also, remember that you are not allowed to make a traffic-pulling
page, with no other way to leave it beside the ad. You must have
more links on the page (now what, will anyone notice it?).
So how can you help up your click conversion rates?
1.
Placement. Do not hide your ad. Put the ad to the left
or somewhere near the top to ensure that anyone will see it without
any scrolling.
2.
Colors. There are several schools, each one pulling their
way. One way is to contrast the ad as much as possible (but still
possible to read it). The second one is to blend in the ad with
your site as much as possible.
Click
Conversion Rates
People
say that a clickthrough of 5–10% is very good, while others
are happy with 3–5%. I have pages reaching 30% click through
and they have several product and affiliate links, plus sales
copy for products.
How
To Get That High Clickthroughs?
My
secret weapon is trying to make my web pages as likable as possible
for Google.
I
have found that better ranking on your search term (for a page)
in Google increases the clickthrough. Not because you get some
secret bonus or extra points (according to those who know, there
are no connection between the Google search engine and adsense).
However,
I believe that if the Google search engine ranks you high,
then you have created a web page that Google understands very
well. Therefore, when the adsense ad is placed and Google
scan your page to determine the content of the ads to show, it
also will find the page clear and understandable, and as a result
choose very targeted ads.
All
of this boils down to using the page tags, content, headers and
similar to focus on a very narrow search term. People
coming in after finding the web page in the search engine (and
having read the title and description), actually find exactly
what they where looking for. These make the ads highly relevant
as compared to ads shown to someone looking after arriving from
a false or misleading link.
In
addition, the ads showing are exactly in the area where the eyeballs
easily fall on and therefore will pull a higher click rate.
Kenth
"The Designer" Nasstrom is the owner of http://www.free-newslettertemplates.com,
http://www.kndata.com and
http://www.biztips.biz.
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