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Adsensa-ble, Or "The Art Of Promoting Without Promoting"

by Kenth Nasstrom

AdSense, a new way for almost anyone online to make a profit. All you have to do is to get cleared by Google, put some code on your web pages, and wait for someone to come and click!

Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it.

Also, remember that you are not allowed to make a traffic-pulling page, with no other way to leave it beside the ad. You must have more links on the page (now what, will anyone notice it?).

So how can you help up your click conversion rates?

1. Placement. Do not hide your ad. Put the ad to the left or somewhere near the top to ensure that anyone will see it without any scrolling.

2. Colors. There are several schools, each one pulling their way. One way is to contrast the ad as much as possible (but still possible to read it). The second one is to blend in the ad with your site as much as possible.

Click Conversion Rates

People say that a clickthrough of 5–10% is very good, while others are happy with 3–5%. I have pages reaching 30% click-through and they have several product and affiliate links, plus sales copy for products.

How To Get That High Clickthroughs?

My secret weapon is trying to make my web pages as likable as possible for Google.

I have found that better ranking on your search term (for a page) in Google increases the clickthrough. Not because you get some secret bonus or extra points (according to those who know, there are no connection between the Google search engine and AdSense).

However, I believe that if the Google search engine ranks you high, then you have created a web page that Google understands very well. Therefore, when the AdSense ad is placed and Google scan your page to determine the content of the ads to show, it also will find the page clear and understandable, and as a result choose very targeted ads.

All of this boils down to using the page tags, content, headers and similar to focus on a very narrow search term. People coming in after finding the web page in the search engine (and having read the title and description), actually find exactly what they where looking for. These make the ads highly relevant as compared to ads shown to someone looking after arriving from a false or misleading link.

In addition, the ads showing are exactly in the area where the eyeballs easily fall on and therefore will pull a higher click rate.

Kenth "The Designer" Nasstrom is the owner of and


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Tuesday, 20 Mar 2018 03:45 PM


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