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Is 'Complex Equivalence' Hindering Your Online Success?

by Jo Han Mok

Complex equivalence is one the greatest stumbling blocks to online success.

Has this thought ever crossed your mind?

Success in Internet Marketing equals being a techno-whiz, being able to install any script under the sun, and creating graphics and animation that will put the 'Matrix' to shame?

But what if...the actual equation read like this?

Success in Internet Marketing equals to being completely rooted in the fundamentals and principles of direct response marketing and being able to leverage the world wide web as the ultimate low-cost medium to deliver your marketing message on a global scale?

Isn't it obvious that your core belief system is pivotal in determining whether you'll make or break?

Let's take it even further, and look at the term Internet Marketing.

Doesn't it make sense that anyone who is interested in Internet Marketing should get the 'Marketing' bit right first?

Nothing can be further from the truth though. People fall prey to all the noise and clutter out there, and start having thoughts like:

"There is no way I can make money online if I do not have a website. It's even worse if I do not know how to create one."

"I am a computer gonzo, and I only know how to use Microsoft Word. Therefore, I will not be able to make it on the Internet!"

"Search Engine Optimization confuses me. I am not a geek. Therefore I will not be able to get traffic."

All these are solid examples of how complex equivalence limits people's potential.

If you're reading this article, I'm pretty sure you can identify with such falsities, and here's what I recommend to eradicate complex equivalence once and for all so that you can achieve the success you richly deserve.

Reframe everything.

Reframing is a technique used in Neuro Lingustic Programming, often dubbed the 'Science Of Achievement'.

In simple terms, it's basically to take another 'look' at your thoughts, as it might give a whole new meaning and dimension.

Let's take the false beliefs above and start reframing them.

False Belief #1: "There is no way I can make money online if I do not have a website. It's even worse if I do not know how to create one."

Reframe: Not everyone who has a website makes money, therefore it is NOT the website that is responsible for bringing in money. I will examine if there is an absolute need to have a website in order to make money online, and if so, I will either learn how to create one, or barter my services or products in exchange for one to be created for me.

False Belief #2: "I am a computer gonzo, and I only know how to use Microsoft Word. Therefore, I will not be able to make it on the Internet!"

Reframe: There are many examples of people out there who have made it online without being technically competent. I know how to use Microsoft Word, and because I can type, I have the ability to create products by capturing my ideas in print, and I will also be able SELL in print. This is three quarters of the battle won.

False Belief #3: "Search Engine Optimization confuses me. I am not a geek. Therefore I will not be able to get traffic."

Reframe: There are thousands of ways to get traffic. Search Engine Optimization is NOT the only way. Most people use less than 5 methods to get traffic, many of which are idiot-proof. I will use the most effective methods out there to get traffic which do not require me to be a techno geek. When I make enough profits, I will hire someone to do all my Search Engine Optimization for me.

With these examples, it's pretty clear to see how crucial one's beliefs are, and you can either allow them to limit you, or to spur you on to greater heights.

You can choose success or mediocrity.

What's your choice?

Or do you need some reframing?

Jo Han Mok is an Internet Marketing consultant, copywriter and contributing author of the #1 international business bestseller, The E-Code. He is a wordsmith and specializes in helping people create copy that triggers emotional responses in their prospects for maximal impulse buys. He is also a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing.

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