You Are Here: Home > Articles > Niche Marketing > Article


How To Research For A Profitable Niche

by Jo Han Mok

One of the toughest areas to understand, for the new Internet Marketer, is finding a niche and profiting from it. There are the challenges of competition, saturation, 'freebie seekers' vs. buyers, seasonal trends, customer profiles, prices to charge, etc. Even the matter of what day of the week to make an offer is different from market to market.

Market research begins with finding a ready pool of buyers. It's relatively easy to attract people to a source of information, if it's free. Driving hungry buyers, with wads of cash to spend right now, to an offer they 'don't refuse' is a skill that takes knowledge and practice. It all starts with locating active buyers. Never make the mistake of trying to sell something that people don't want. Go to where people are already spending money and help them spend some more.

The best place for the novice to begin (and the expert to expand) is people who are desperate. Here's an example: if you have a wretchedly painful toothache for long enough, even a phobia about dentists won't stop you from finding one and getting help. You certainly won't mind paying a premium for an immediate appointment and quick relief. Now, consider all the painful, embarrassing, obsessive, nagging problems that people have, from physical challenges to greed for money, from lonely hearts to acne scars.

If you can find an affiliate program for a product or service that caters to such a buyer, or you can create one yourself, you have the makings of a niche market that will pay top dollar for your solution. Remember, these people are either hurting or greedy and have a powerful emotional drive to spend NOW. There is one rule you need to follow with this type of market—deliver the goods. In fact, make a point of over-delivering on your promises to them. You'll create a customer that will happily send more customers your way, via word-of-mouth advertising or your own affiliate program for your product or service.

Beyond desperate buyers, there are the folks with money to burn and a need for the best. Some of the most profitable online businesses serve rich individuals (and companies with big budgets) with exclusive products and services. One pair of designer sunglasses can retail for thousands of dollars. One corporate account for holiday gift giving can net you enough money to buy as many pairs of designer sunglasses as you could possibly want. Consider the luxury market when investigating niches. The amount of money spent in these niches is disproportionately large, when compared to the total amount of money spent online.

Finally, there's your personal passion. If you love fishing, needlework, dogs, rock climbing, post cards or any of the hobbies and interests that appeal to other people, there's a way to 'monetize' that hobby for fun and profit. You can create an authority site, a monthly membership site, deliver products and services in your niche or simply blog about it and put up advertising that appeals to your readers. By exploring the Internet for others who share your passion (and are making a buck doing it), you can begin to develop an idea that could become an excellent source of income for you.

The bottom line in market research is locating a market of buyers FIRST. Don't put the cart before the horse, here. You may have what you think is the greatest idea since the invention of round, wheel-like thingies, but will sadly discover that no one wants to buy one from you. Find the river of money first and bring a bucket.

Jo Han Mok is an Internet Marketing consultant, copywriter and contributing author of the #1 international business bestseller, The E-Code. He is a wordsmith and specializes in helping people create copy that triggers emotional responses in their prospects for maximal impulse buys. He is also a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing.


Share this article:

TwitCount Button

comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.


Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>


Saturday, 24 Mar 2018 12:33 AM


Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:


Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links

Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map