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You Are Here: Home > Resource Articles > Niche Marketing > Article

 

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 Top Picks for Tuesday, 02 Dec 2008

Simple 4-Step Niche Market Discovery System

by James Jackson

 

Is there an easy way to find profitable niche markets online and profit from it?

 

If your answer is yes to that question, then begin focusing completely on your market research efforts on people's wants and problems.

You need to realize NOW that one of the most common reasons people use the Internet is to find solutions to their most pressing problems, find ways to fulfill their deepest wants and desires and find solutions to their problems.

 

You can easily profit from niche marketing by providing these people with products, services and information that helps them to solve their problems. The following method will help you uncover several of these problems, wants, and desires in several niche markets.

 

Step 1: Find A Good Keyword Suggestion Tool

 

There are many keyword suggestion tools online but the only one I use is WordTracker.

 

In my honest opinion, it's the best niche marketing research tool on the planet.

 

With this service you get to see how many times any keyword or phrase has been searched for within their vast database over the past few months as well as a prediction of how many times a keyword or phrase will get searched for across all major search engines over a twenty-four hour period.

 

They even have a free trial so you can test their service.

 

There are also several free keyword suggestion tools available online. I recommend the one available at Digital Point Solutions since it returns the first fifteen results from WordTracker's database and even more results from Overture's Keyword Suggestion Tool at the same time.

 

Step 2: Do The Research

 

In this step you will discover several problem and want types of keywords. You can do this by entering broad keyword terms into either of the keyword suggestion tools mentioned above.

 

Here's an example of some broad of keywords...

 

- tutorial
- guide
- how to
- instructions
- plans

 

Go and do some keyword research on any of these and you will get lots of data showing you exactly what people want to find "tutorials" about, "guides" to, and "how to" information for.

 

Here are some other broad keywords that will help you discover what consumers are looking for online.

 

- buy
- purchase
- learn
- training
- need
- step by step
- problem
- solution
- want

 

Using this very simple strategy you'll be armed with a literal gold mine of niche marketing information that you can use to build more profits by creating products and services that solve some of the problems, wants, and desires of people all around the world.

 

Step 3: Ignore Non-Profitable Markets

 

During your research you'll come across some keywords that have very little or no market value. Many of them may even have extremely high search counts but as the saying goes quality is more important than quantity.

 

Some examples of niche market keywords you may want to avoid are celebrity names, fads terms, song lyrics and adult oriented keywords. Those markets are very hard to sell to profitably since they are focused more on entertainment rather than problems, wants and deep desires.

 

Step 4. Don't Ignore Tiny Niches

 

Many people may ignore a keyword or phrase that only gets a small amount of searches per-day on the major search engines when this is exactly where the easy profits are. These are the markets that everyone else is overlooking so it is a lot easier optimize your pages to rank highly for they keywords that you want to target since there is less competition.

 

And even more importantly there are probably very few websites that are actually selling to these specific markets so your competition factor dwindles even more.

 

If you want to discover more low competition niche keywords, be sure to get 75-100 targeted niche marketing keywords lists and the information you need to profit with them every month at James Jackson's Find Hot Niches.

 

 

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