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Tuesday, 02 Dec 2008
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Using Blogs To Uncover Profitable Niche Markets
by
James Allen
Whether
you are an affiliate marketer, a website designer or you make
your living creating and marketing info-products such as e-books,
discovering profitable niche markets to exploit is probably
at the top of your "to-do" list. The following is
a 4-step system you can apply anytime you need to find a new
niche audience to target and profit from.
1.
Initial Brainstorming
This
first step is best approached with a very open mind and a notebook
and pen handy. The idea is to seek topics that are outside your
current realm of knowledge. One of the best ways to do this
is by reading blogs.
Bloggers
come from every walk of life, and you will find blogs with information
on almost any niche topic imaginable. Best of all, bloggers
provide fresh, timely information.
Start
spending some time reading some random blogs. A good starting
place would be at blog directories such as Blogdex.
As you are reading, you'll discover many different topics being
discussed. Many of these you may have never heard of before.
Start writing these down.
Example:
You found yourself reading a blog post that described the blogger's
recent experience at a demolition derby. Maybe you don't know
much yourself about this niche, so you add "demolition
derby" to your list.
2.
Keyword Research
Once
you have a list of several possible niches, the next step is
to find out what keywords and keyword phrases people are using
to search for this and related information via the major search
engines. Good
Keywords for example, is a free Windows software you can
download that will help you do just this. With this program,
you can type-in a topic from your list and the software will
begin to uncover many related keyword phrases being actively
searched for.
It
takes time to get the hang of this software, but once you master
it you will be able to generate large and valuable keyword lists.
After you uncover at least a few dozen related keyword phrases,
save your list and move onto the next step. If you are not able
to uncover many related keyword phrases, chances are there is
not much potential here and you should start over with another
topic from step one.
Example:
Using Good Keywords or a similar tool, you enter the term "demolition
derby". You soon have a large list of related keyword phrases
people have been using to search for information on this topic,
such as "demolition derby video" and "demolition
derby car for sale".
3.
Secondary Idea Creation
Read
through the keyword list you generated. Some of your keyword
phrases are going to give you ideas for other target audiences
you may want to explore in the future. Take some time now to
write these new ideas down while they are still fresh in your
mind. Save this information for later reference. You can never
have enough fresh ideas to explore when trying to uncover under-exploited
niche markets.
Example:
One of the keyword phrases in your "demolition derby"
list was "demolition derby game online". You note
that later you should explore what other types of online games
people are searching for.
4.
Niche Potential Analysis
If
you used Good Keywords to mine for keyword phrases, you will
have also been provided with an approximate number of times
each of these terms was searched for during the past month.
The next thing you need to do is compare this number, representing
potential search engine traffic, with the number of websites
already catering directly to these searches.
To
do this, start by taking your keyword phrases and do an exact
phrases search on each of them at Google, making certain to
surround your keyword phrase in quotes. Write down the number
of results google brings back for your search. Next, compare
the number of monthly searches for each phrase to the number
of Google results.
If
you are lucky, you will discover that some of your keyword phrases
with good monthly traffic don't have many results in the search
engines yet. If you find that you have uncovered a niche that
has several keyword phrases with a high number of monthly searches
and at least a few of them have a low number of results in Google,
chances are you have found a very good niche to exploit with
your next online project. If not, go back to the list you created
in step one and repeat the process.
Example:
You discover that the phrase "demolition derby car for
sale" is searched for around 700 times monthly, but brings
back only 486 results in Google and the term "demoliton
derby pic" receives several hundred searches a month but
only returns 258 results in Google. You are very happy to have
discovered a potentially hot niche with good under-exploited
keyword phrases to target.
Although
there are several costly and difficult to master programs available
that can help you discover unique target markets, the system
above has proven to be an effective free method for uncovering
niches to profit from. Apply it today and be on your way to
niche marketing success.
James
Allen is a niche market researcher who provides his clients
with valuable information on untapped niche audiences. Download
your FREE niche market report here.

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