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Sunday, 27 May 2012
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5
Handy List Building Tips For Success
by
Sharlene Raven
1. Find ways to integrate
opt-in forms into your general website layout on each page. Consider
putting an opt-in form on the sidebar menu of each page. Additionally,
consider putting an opt-in form at the bottom of each page. Give
each visitor the chance to sign up for your list, regardless of
where he or she arrives.
2. Always split-test landing pages for your opt-in forms. Start
by creating two opt-in list landing page models. Make both landing
pages similar, but change one detail. For instance, one page could
use a blue headline and the other could use a red headline. Send
identical pay-per-click traffic to each page until you determine
which opt-in landing page is more effective.
3. Setup joint ventures with site owners in non-competing, but
related, niches. For instance, if you sell surfing info-products,
you may want to look for joint venture partners who sell surfboards
and wet suits. Clearly communicate the benefits of working with
you whenever you contact a joint venture partner in an attempt
to grow your opt-in list.
4. Use your list to position yourself as an expert. If you e-mail
people on a regular basis with tips and ideas, they will remember
you name. Additionally, when you setup joint ventures, you will
be able to bring considerably more to the table if you can offer
a mailing to a list of several thousand. This will position you
as an expert in the eyes of other experts too.
5. Implement a "tell a friend" form on your opt-in
"thank you" page. This will allow visitors to send out
your list URL to 5–10 friends. Whether or not they join
will be up to the actual friends, but this is a good method for
finding new leads without paying for them or advertising in new
places. Instead, you can harness your list\'s resources to grow
your list further.
Sharlene
Raven is the webmaster of The
Raven Project.
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