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Saturday, 11 Oct 2008
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5
Simple Steps To Setting Up Your Own Profitable Lead Capture System
by
Douglas Titchmarsh
List building is one of the most important parts of any online
business. By building your own list you have the opportunity to
try selling your products more than once. You also have the benefit
of being able to offer your subscribers other products, and services
when they become available.
So just how would you capture those leads and make them profitable
for you? Here are your 5 simple steps to setting up your own profitable
lead capture system.
1) You will need your autoresponder set up, ready to accept your
subscribers. To make it easy on yourself you can pre-load it with
messages to send your subscribers from the outset, to remind them
that they are on your list. Useful, informative and educational
messages sent once or twice a week automatically will keep your
list subscribers interested.
2) Set up an irresistible offer page, giving something of value
to your potential subscribers for filling in the form to subscribe.
This page needs to be as powerful as any sales page where you
are charging for a product, as you will want it to convert as
many visitors to subscribers as you can. Outline the benefits
of what you're giving away, and even the benefits of the information
in your preset messages (you did set up those messages right?).
3) Most autoresponders allow you to set a URL (website address)
to send your subscribers to after they subscribe. You should send
them to a "thank you" page, and let them know if they
need to confirm their address before they receive the first e-mail
from you. If they do need to confirm (they should, this is called
double opt-in and may help save you from spam complaints), let
your new subscriber know they will only get the e-mail with the
gift link after they confirm their subscription to your list.
4) Your first e-mail to your new subscriber should contain the
download link for the FREE gift you offered for subscribing. The
ideal situation here is to send them to a web page to download.
This page can also contain a special offer, sometimes called a
one-time offer (or OTO). Make this an unmissable deal related
to the subject matter of your e-mails. Let the subscriber know
they will only see this offer right now, if you do not have a
special deal to offer, you can instead add a link to a product
you sell as an affiliate, but make use of this valuable backend
sale opportunity.
5) Keep sending traffic to your offer page and keep those subscribers
coming. Join JV giveaway promotions which are happening all the
time to put your gift in front of more and more people. Make sure
you keep your subscribers by sending them regular informative
e-mails, and it helps to give them more FREE gifts on a regular
basis.
Your list can be your own personal goldmine, but don't treat
your subscribers as your personal ATM. Your list subscribers are
people just like you, treat them as you'd like to be treated.
Now get out there, and start building your subscriber list, using
your new lead capture system, and watch how your profits increase
as your list grows.
Douglas
Titchmarsh is the webmaster of The
Discount Bookstore and writes the DEWDigest
e-zine.
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