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Sunday, 27 May 2012
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Converting
More Free Downloads To Paid Customers
by
Sean Cohen
Do
you give website visitors the opportunity to download a free trial
of your product or service with the intention that they will come
back and purchase? How are you following up with these visitors?
Asking them to fill out a form and immediately giving them the
download on the next page is not the best way to generate a quality
opt-in list. Collecting accurate opt-in information from these
visitors is essential to follow up education and making the sale.
Download
giveaway opt-in conversion is extremely simple when done with
the correct process. Unfortunately many businesses are leaving
significant profits and subscribers on the table by using the
wrong methods.
Wrong
Way
A
visitor comes to your site and they fill out a form to request
your free download. Upon submission of the form they are taken
to your thank you page where you provide the link to download.
This
person has been given your download but you have not given them
a reason to subscribe to your list. They might have given you
a fake e-mail address and in all likelihood did give you a fake
e-mail knowing that they just need to get to the next page to
receive your information. Since you can't follow up with them
you might have lost a sale.
Correct
Way
On
your "thank you" page (or redirect page) they are taken
to after they fill out the form you need to provide information
on verifying. Verified opt-in allows you to ensure that the person
subscribing did so with his or her own e-mail address and didn't
provide a fake or malicious e-mail. Let the visitor know that
they should check their e-mail Inbox. Tell them what the subject
line of the email says so they know what to look for. Convey that
they must click on the link inside to verify and receive the download
link to your product.
In
the autoresponder they receive after verifying, give them the
download link. Since they are subscribed to your list and have
confirmed that the address they provided is valid, you can effectively
follow up providing more information about using the free or trial
software, training tips, and further benefits or features earned
by becoming a customer.
Using
these techniques you are sure to increase your sales when converting
free downloads to paid customers.
Sean
Cohen, Director of Client Relations & Development of Newtown,
PA based AWeber
Communications, Inc. an opt-in e-mail service provider. With
7 years managing opt-in follow-up and newsletters for small businesses.
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