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Sunday, 27 May 2012
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Swapping Links
by
Robert McGarvey
Want
to build traffic fast? Create a link exchange with other sites,
and watch your click-through rate soar.
Way
back in the web's infancy, the first tool that sites began using
to build traffic was simple: They swapped links. Microsoft's
Link
Exchange builds on that concept, but the downside is, you
have no precise control over which banners run on your site.
At
least there's an easy way to get back that control: Create your
own informal link exchange the old-fashioned way by asking sites
complementary to yours (but that don't compete) to put your
link on their pages and you'll do likewise. It may be passé,
but it's still powerful.
As
you surf the web, note which sites you like and that attract
visitors who might be interested in your site, too. Keep links
appropriate and—guess
what?—you've
created your own mini-Yahoo! Worried you might lose visitors
who click away to your linked sites? You bet, but odds are for
every visitor you lose, you'll gain another. Besides, if your
links page is good enough, visitors may even bookmark it because
you've done them the favor of compiling the info they want.
A
variation on linking is a web ring, which loosely links together
dozens (or sometimes hundreds) of related sites. It works like
this: At the bottom of a page, there's a brief squib about the
web ring; a visitor simply clicks on the ring to go to another
site in the chain. web rings are primarily used by hobbyists
and enthusiasts (many exist about the HMS Titanic, vampires
as well as religions, for instance), but small businesses are
also able to create their own web rings to the profit of all
parties involved. To find out more information about web rings,
you can start surfing into Ring
Surf, which has a listing of hundreds of possible rings
and allows you to start your very own web ring for free.
Robert
McGarvey has covered the Web since 1995 from his home office
in Santa Rosa, California.
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