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Selling On Your Website

by Glenn Canady

I've discovered many ways to make more sales, no matter what you sell. You'll learn everything I've found to work over the last five years when you buy my course. Here is just a small sample about Selling.

The First Rule Of Selling

Asking for the money seems like such a simple thing, but I see so many people doing it wrong that I wanted to address it first. Knowing how to ask for the money effectively is the first rule of selling and what's going to fill your bank account with profits. Did you know more than 90% of all transactions end up failing because the seller never ASKS for the sale! It seems so simple, but how can you sell somebody something if you don't ASK for the money! There's nothing I hate more than having to dig 7 levels deep into a site just to find out how to order. You should make it very easy for your prospect to order no matter where they are on your site. Your order page should only be one click away from anywhere. In fact, I'll usually put an order link at the bottom of my home page just so that my prospects don't get lost along the way!

How To Uncover Your Target Market

Knowing who your customers are is extremely important to the success of your business. Once you know who your customers are then you can go out and get lots of them very efficiently. For instance if you sell a unique car wax that lasts for five years and find out that 85% of your customers are men in the age range of 24–48 then this will be a major factor in how your marketing strategy is deployed. Obviously you need to target your web site to appeal to men in this age range and you also need to concentrate your partnership efforts to web sites that draw this demographic. Advertising on Playboy.com would probably work quite well, while the exact same advertising campaign on MarthaStewart.com would bomb miserably!

One of the golden rules of advertising is "FIND OUT WHAT YOUR CUSTOMERS WANT AND THEN GIVE IT TO THEM". Once you know what your customers want then you can appeal to these wants in your website and your advertising campaigns. You can fire your advertising campaigns with a high powered rifle instead of just shot gunning away hoping that you'll hit a few prospects.

Headlines

Your headline is the key to your entire success. A good headline can ring in the sales like crazy while a bad one can sink you. It's really one of the most important pieces of the puzzle and one that you will do a lot of testing on. Studies have shown that a GREAT headline can outperform another headline by as much as 1500% or more!!! That can be the difference between making $1000.00 and $15000.00 per month! You'll need to spend a lot of time writing different headlines, testing them, and evaluating them until you can be sure that you've got a GREAT one! Over 5 times more people will read your headline as will read your entire site! A GREAT headline will make your prospect read the rest of your web site. Your first headline ALWAYS lists your primary benefit and sets the stage for the rest of your offer!

Your entire site must be full of EXCITEMENT for your product. Have you ever noticed how the most successful CEO's are always full of excitement about their products? You can just see it in their eyes. It's essential to be excited about your product or else why should you expect anybody else to be? If you don't make your web site exciting, then your prospects aren't going to be excited about buying!

How To Use Bullets To Sell Like Crazy

Any successful website is full of bullets. For example at Double Your Dating, this is the first paragraph of the website.

You're About To Learn Secrets That Most Men Will Never Know About Women...Inside I'll show you...

* The "Kiss Test"—How to tell if she's ready to be kissed
* The difference between how men and women think about dating, and why most women want to keep you from being successful
* How to use "secret" body language to keep a soman's attention
* How to approach a new woman that you'd like to meet - and exactly what to say to start a conversation without "pick-up lines."
* Fun places to take women that are FREE without paying for expensive dates...
* And much, much more...

Notice the power of these bullets! It really gets you curious doesn't it? Bullets are the foundation upon which you build your website. Notice in the above example how the headline is just the hook to get them to read the rest of the ad. The bullets really get them JUICED about what you're selling!

Since you don't know what specifically will appeal to each prospect, bullets are a way of blasting your prospects with a list of ALL their different needs, fears, or desires. The trick is to hit on as many of these triggers as possible. Just a few well placed bullets can do the bulk of your selling so make sure that you have them sprinkled throughout your site. Making bullets is really pretty straightforward since all you do is put some emotion into a benefit of your product. Notice how the above bullets tell the prospect EXACTLY what they are going to get. Always remember that your primary goal of your website is to tell people what's in it for them!

If you've got your prospect excited with all your EXCITING Headlines, Bullets, and Testimonials then you OWE it to them to CLOSE them! Not closing them just wouldn't be fair! Closing is what puts money in your bank account so take it very seriously!

Closing is one of the most important things you're going to learn about in my course. I've got some great examples for you to follow that are PROVEN to work.

Glenn Canady is the author of Gorilla Website Marketing which is chock-full of new and exciting ways to get to the top of the search engines and increasing your site traffic.

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