You
Are Here: Home
> Resource
Articles > Internet
Marketing > Article
|
Untitled Document
Top
Picks for
Friday, 05 Sep 2008
|
5
Internet Myths Still Floating Around
by
Terry
Dean
You
would think that some of the old Internet myths would just die
off with the growth of Internet commerce, but some of them just
won't die. Even though you can't ignore the growth of online commerce,
businesses still believe some of the exact same myths that were
started years ago.
Let's
put an end to some of them here and now...
Myth
#1: No one is making money online.
This
myth has been around as long as the Internet as existed. The truth
is that a lot of companies are earning incredible profits online.
Some of them even become extremely profitable within 6 months
of being online.
An
independent study has reported that 30% of Internet businesses
are currently earning money. This is an extremely large number
considering the fact that the Internet as a whole is still in
it's infancy. Wait to see what kind of results are going to be
produced in the coming years and decades of e-commerce.
Myth
#2: If you build it, they will come.
This
is opposite of the first myth. You have one side who believes
no one can make money online while the other side believes all
you have to do is a set up a web site and rack in the dough. This
concept may have been a good basis for a movie, but it is completely
inadequate for Internet Marketing.
If
you just sling together any old site and put it up on the web,
you are going to quickly turn into one of the people who believe
the first myth about the Internet. Marketing online is no different
than any other type of marketing in this area. You have to plan
your business, design good marketing materials, build relationships
with customers, and learn how to sell more to your existing customers.
If
you build a well designed, well thought-out site and promote it,
they will come. If you just build it, it will just sit there.
Myth
#3: You need fancy graphics to catch your customer's interest.
Fancy
graphics are not essential for online sales. If your graphics
are so detailed that they take too long to load, they will even
cost you sales. Most people are still connected to their Internet
using basic modems and graphic intensive sites often take too
long to load for most people's attention span.
This
is not to say that you can just use cheap graphics. Use quality
well designed graphics on your site, but keep them to a minimum.
The key to online sales is showing your customers the benefits
of your product or service. It is not in just having a gorgeous
web site with dozens of pictures.
Myth
#4: Internet consumers are so sophisticated that ad copy doesn't
matter anymore.
Yes,
Internet consumers do see through the hype that many people try
to push off as ad copywriting. This does not mean that you can
just put together string of words and a couple of pictures and
hope people buy from you. If you want to have customers constantly
purchasing products and services from you, you have to write ad
copy which shows them the BENEFITS of your product or service.
The
key to ad writing is to show your benefits, not just your features.
You can't just tell people a bit about your product. You need
to let them know exactly what it will do for them. You need to
help them get as exited about your product or service as you are.
Ad copy does make a difference online.
If
you don't currently have a headline on your website, get one immediately.
Ninety-five percent of websites you visit won't have one, but
yours can. Then, list multiple benefits your visitors will receive
for staying at your site. If you don't let them know what they
will get out of your site immediately, then they will leave your
site as quick as they entered.
Myth
#5: You can find anything and everything online for Free.
A
lot of people think that they can get everything they need in
their business for free online. This just isn't the case. The
old saying,"You get what you pay for" does apply to
the Internet as well.
For
example, free web hosts will end up costing you money in the long
run. People don't look at sites that are hosted for free in the
same light they do ones which have their own domain name. Whether
it is true or not, free web hosts don't give the same sense of
stability to the consumer that your own domain name would. Plus,
you will often experience a host of other problems.
This
concept will apply itself to many other areas as well. Many software
programs out there will help you automate your online business,
but they do cost money. Many information products will help you
build a better business, but they do cost money. Always look at
everything you do online with this purpose in mind. Will
the product, service, ad, web hosting, etc. cost you or make you
money in the long run?
Terry
Dean, a 7-year veteran of Internet Marketing, will take you by
the hand and show you exact results of all the Internet Marketing
techniques he tests and uses every single month! Visit him at
http://www.netbreakthroughs.com
and http://www.bizpromo.com,
or check out his FREE e-course "115
Internet Marketing Techniques To Earning $100,000 or More Per
Year Online!".
Warning: main(/home/netgurus/public_html/internetmasterycenter/bottomads/bottomad01.html) [function.main]: failed to open stream: No such file or directory in /home/inter154/public_html/articles/internet-marketing/internet-myths.php on line 231
Warning: main() [function.include]: Failed opening '/home/netgurus/public_html/internetmasterycenter/bottomads/bottomad01.html' for inclusion (include_path='.:/usr/lib/php') in /home/inter154/public_html/articles/internet-marketing/internet-myths.php on line 231
|
