You
Are Here: Home
> Resource
Articles > Internet
Marketing > Article

|
Untitled Document
Top
Picks for
Sunday, 07 Sep 2008
|
Interview
With Corey Rudl: The Secrets Of An Internet Millionaire
Discover
the secrets of an Internet millionaire in this exclusive interview
with online marketing guru Corey Rudl. Corey is the author of
the #1 best-selling course, "The
Insider Secrets to Marketing Your Business on the Internet"
and is probably one of the most recognized names in Internet marketing
today.
In
the following interview, Corey reveals how he grew his business
from a one-man show in his parents' basement to four online businesses
that attract over 1.8 million visitors per month and generated
over $7.6 MILLION in online sales last year. Corey reveals exactly
how he did it, and details precisely what entrepreneurs need to
be doing TODAY to be successful online.
Hi
Corey, and thanks so much for agreeing to do this interview. Maybe
the best way for us to begin is for you to tell us a bit about
yourself and your company, The Internet Marketing Center.
Sure.
Well, first off, I am the President and CEO of The
Internet Marketing Center. We specialize in showing people
how they can drive tons of targeted traffic to their websites
and how to turn that traffic into sales and profits. We provide
all the information you need to learn how to market your business
online, in the form of home-study courses, books, video and audio
tapes, and more.
What
really sets us apart from all the other marketing courses, though,
is that we give you the concepts AND the software tools you need
to promote and automate your business on the Internet. And we
do all of this based on our own real-world tests and experience,
not just theory. In other words, we do it and prove it BEFORE
we teach it. This is how we are able to guarantee your results.
Actually,
that brings up a good question: Why, exactly, is your "Insider
Secrets to Marketing Your Business on the Internet" course
so successful? Aren't you leading this market space?
Yes,
we are by far the leaders in educating our Small Office/Home Office
audience in how to make money on the Internet.
Would
you hire a poor stock broker? Of course not. If he cannot make
himself rich, how's he going to help you? Would you hire a personal
trainer that is not in good shape? No way! If they can't do it
themselves, how can you be sure that what they are teaching you
is not garbage?
We
also have a few big Fortune 500 corporate clients. They're attracted
to us because most of them are so caught up in red tape that they
don't get to see the guerilla marketing tactics used to generate
immediate revenues like small businesses do. We're just now starting
to see the big corporations picking up some of the things we were
recommending two years ago!
So
the key to your success is practicing what you preach?
Exactly.
Another big reason we're so successful is that we take all the
risk. Our guarantee is simple—if you don't make money from
what you've learned in the course, then you pay nothing. You can
return it anytime for a full refund for any reason. Even if you
decide you don't like the paper it's printed on, we'll give you
all of your money back. And you know what? We get nearly zilch
returns—and that speaks for itself.
Don't
take my word for it, check out the testimonials
at our site. We publish only one percent of the testimonials we
receive, but you can see that it's not people saying, "Oh,
it was great," but people saying they "Made an extra
$70,000 already this year," or "Traffic increased by
400% in 30 days." That's what counts—results. That
is the scoreboard at the end of the day.
And
we really do cover everything in the course you could ever imagine.
We teach you everything from A to Z; everything from starting
up from scratch with nothing to how to drive traffic to your site,
right down to setting up your site to convert visitors to more
sales.
You'll
learn how to maximize your exposure on the search engines, how
to automate your entire business, how to build pop-up boxes, and
hundreds of other things. We even give you templates and ideas
to copy from us to ensure that nothing will go wrong!
That
reminds me of a funny story...A couple of years back, I thought
of trying to get my course on the reading list for an Internet
Marketing program being offered by a top university. I had some
meetings with a few of their senior marketing professors, hoping
to get "Insider
Secrets" into the hands of all their Internet Marketing
students.
They
finally came back to me and said, basically, "Thanks, but
no thanks." Now, I was shocked! Why wouldn't they want their
students to have the #1 Internet Marketing course as part of their
education? I wouldn't let the professor leave my office until
she told me.
It turns out they were actually scared that if their students
read my course and found out that it cost less than two hundred
dollars, they would feel ripped off by the school, which was basically
charging them thousands of dollars for the same information!
That's
quite a story! It just goes to show that "traditional"
education isn't always the best way to get the BEST information.
Corey,
could you tell us a little bit about your own history and background?
How did you get started marketing online?
Well,
I won't go too far back as I don't want to bore you, but my first
online venture was way back in 1994. I had written a book called
"Car Secrets Revealed" and had been trying to market
it offline. After wasting a lot of money on magazine and print
ads, I took a friend's advice and decided to try selling it over
the Internet. Those magazine ads had eaten up most of my cash,
but I did manage to scrape together enough to get my first website
up and running.
I
did everything myself—built the site in HTML 1.0, learned
how to use FTP programs, figured out how to build a banner, and
things like that. Those were the days when Netscape 1.0 had just
come out and there was no such thing as secure real-time online
ordering. It was all so new and exciting!
I
was glued to my computer 24 hours a day testing all kinds of wild
and crazy marketing ideas to see which ones worked. And I can
tell you that 95 out of 100 ideas failed, but the ones that did
work, worked like crazy! Within 18 months I had the #1 best-selling
car book online...and it's been #1 ever since!
When
people started seeing that my counter had logged over 1,000,000
visitors at CarSecrets.com,
they started asking how I was marketing it. They wanted to know
how such a simple and basic site was generating so much traffic,
and if I could teach them how to do it. Before too long I realized
that I wasn't able to teach people everything I knew during a
one-week consulting contract.
So
I decided to "brain dump" everything I knew into a course,
which I called "The Insider Secrets to Marketing Your Business
on the Internet". It taught just about everything I knew
with real-life examples of exactly what I had tested, what worked,
and what didn't. That was what set my course apart from every
other Internet marketing course out there—that I had actually
tested and proven my techniques. Other courses were just teaching
fluff and theory.
By
promoting the course with the exact same techniques I was teaching,
it became the #1 best-selling Internet marketing course online
within three months. Since then, it has been through 4 new versions—it
needs to be updated regularly as the Internet changes so fast!
But through all this time, it continues to be the #1 best-selling
Internet Marketing course online.
Because
we're so far out in front of the curve as to what's working and
what isn't, we have also been able to develop some of the world's
leading Internet promotional and automation software. Basically,
we developed software that we needed for our own business. We
made sure it was the best and then made it available to our clients.
This has helped us become one of the world's leading Internet
Marketing companies helping small to medium businesses drive traffic
and make more sales.
So,
what specific suggestions do you have for someone interested in
getting started marketing on the Web?
Wow!
That's a huge question and, to be blunt, there's no way I could
answer it in just a few minutes. In fact, that's why I wrote a
1,000-page course in the first place...There are literally hundreds
of tips and suggestions for building a successful presence online.
There is just so much to know if you want to do it right the first
time. However, there is one tip that is more important than any
other...
Get
educated. Don't think you can put up a website and have traffic
appear from out of nowhere. It does not work that way. Spend the
time to educate yourself about how everything works. Research
your market or idea and learn how to identify a niche market on
the Internet. Create or market products that solve other people's
problems.
Another
thing to look at is your competition. How big are they? What are
they doing right and wrong?
Learn
from people who practice what they preach—find people that
you KNOW are successful on the Internet and model yourself after
them. Don't try to re-invent the wheel and don't listen to people
who cannot prove that they have done what you are trying to do.
There
are so many "wannabes" out there who write books on
website promotion but don't even have a successful Internet business
themselves. Find someone who you know is successful and use them
as a mentor—that's what I did. I had mentors too.
Why
do you feel that so many people who attempt to create an income
on the Internet fail to do so?
Whoa,
another loaded question! There are so many reasons, but here are
the main ones. Bear with me, this will be a long answer:
Deciding
on a product before finding a market is a big one. This is probably
the most common mistake. If you are asking "What is a good
product to sell online?", you are making this mistake right
now! You need to decide on a market first.
The
Internet makes it very easy to find people interested in a specific
category like gardening, hunting, aeronautics, accountants, or
any other interest group. Just about any group is easy to locate
and target online through websites, newsgroups, e-mail discussion
lists, e-zines (electronic magazines), etc.
You
have to make sure you have a captive audience, then find out what
they are having a common problem with. If you can come up with
a product or service to solve that problem, you have a guaranteed
successful business. It's really that easy—that's how all
my businesses were built.
You
don't even really have to 'sell' it, because you already know
they want it before you launch your website. And since you already
know exactly where your customers are, it's easy to target them.
I mean, it's a no-brainer once you think about it.
And
to make matters worse, if you are selling this over the Internet,
by the time you ship them the pill through the mail, they'd probably
be over their cold! So by choosing the product instead of the
market, you can actually fail no matter how great your product
is.
Your
course has a lot of information about generating traffic. Is that
a big hurdle for online businesses?
Many
people think they can build a website, submit it to the search
engines, and the buyers will come. The logic is that there are
hundreds of millions of people online surfing around and that
some of them are bound to stumble onto your product. Wrong! Search
engine ranking is more competitive than ever.
Yes,
there are secret ways to get high rankings in the search engines
and we spend more than 40 pages in our course showing you how
to do it. It is probably one of the most complex marketing techniques
out there. There are lots of different options for grabbing high
rankings. You can do it all yourself, or you can buy really good
positioning software, or even hire specialized companies to do
it for you.
The
course even recommends which positioning software you should be
using, as there is a lot of junk out there! The same with Search
Engine Optimization companies—most have no idea what they're
doing. So my course shows you how to tell the good guys from the
bad guys.
The
real key is to know what your potential buyers do online. Are
they searching online for a specific term? Are they visiting specific
websites all the time? Are they subscribed to topic-specific e-mail
lists or e-zines? In other words, you need to know where your
target market is 'hanging out' online. If you can find where your
potential buyers are, this is where you should spend your marketing
and advertising money.
That
is why I said before, spend your time getting educated, learning
everything, and researching your market and product or service.
Spend your time and money driving them to your site and then show
them how your product solves a problem they have. Marketing is
everything online! You could have the best product in the world
selling for half of your competitor's price, but if you cannot
get the word out, you don't stand a chance.
What
are some of the big psychological obstacles for online entrepreneurs?
Number
one in that department is definitely procrastination. I cannot
tell you how many people I've met who have really great ideas
and plans, but so few of them actually do what they say they are
going to do. So turn off the TV, stop using your new baby as an
excuse, stop going for drinks after work with friends, and take
the time to get serious about your business! You will have plenty
of time for all the rest when the big income starts rolling in.
Let's
be honest here...We're all good at justifying excuses to ourselves.
I've even done it a few times myself! But there really is no excuse
for not following your dream. You're only hurting yourself.
If
you aren't failing, you are not learning. We test new ideas, new
prices, new marketing strategies, new looks, new products every
month! Most of them fail, and we expect that. And we don't call
it failure, we call it testing.
We
are just looking for the 5 winners out of every 100 small failures
we have, because what we learn from the winners we apply to everything
we have. Here's a perfect example: We don't even send out an e-mail
to our opt-in list without testing at least four versions of the
e-mail to see which one performs the best—that is how much
you have to test. Some pull in 200% better results than others
with small changes, so it's definitely worth it.
Speaking
of results, what kind of results should people expect when they
are just starting out?
Don't
get discouraged if you don't see immediate results. This is another
huge psychological barrier faced by many new entrepreneurs. Some
people expect their business to be successful immediately and
their dreams to come true overnight. It usually doesn't happen
that way.
An
Internet business is like any other business—it takes work.
The only difference on the Internet is that you can automate a
lot of repetitive chores...and you can test and roll things out
WAY faster than an offline business could.
Things
generally start slow—that is to be expected. But when it
snowballs, it snowballs VERY fast! And you really have to be prepared,
because the Internet moves at seven times the speed of offline
business. If you do things right, you can easily grow 700% faster
than any offline business just due to the speed of business on
the Internet.
Think
of it this way: if you had just 30 people a day sign up for a
newsletter, that adds up to over 10,000 subscribers in a year.
This means that your company now has a database of 10,000 highly
targeted leads to market your products to. If you were to purchase
a list of 10,000 targeted leads (who have never even heard of
you before and may not be receptive to your product), it could
easily cost you up to $5 per lead.
So
just by attracting 30 new people a day, you've created an asset
that is worth around $50,000. Sometimes, even if it seems like
things are moving slowly, you're actually building something great!
I hope that makes sense.
If
you could tell someone just one thing about how to be a success
in marketing on the Web, what would it be?
That's
easy! Learn how to drive targeted traffic to your site inexpensively
and the rest will all come. Once you've got the traffic, you can
change the design of your site, you can test different prices,
and you can even change products if your product isn't selling
well. Without traffic, nothing you do will make your online business
a success.
Now,
don't get me wrong! You still have to sell a real product to real
people for real money. You can't just build a site, promote it,
and try to think of a way to make money after the traffic comes.
That was what killed all of the so-called "dot-bombs"
a couple of years ago.
So
simply attracting lots of general traffic isn't necessarily a
good thing?
General
traffic is fine, but traffic targeted to your specific niche market
is much, MUCH better. In my experience, finding a niche and selling
to it is the single easiest route to profitability online. If
you are trying to sell books or CDs online, forget it—Amazon.com
will crush you. Those markets are gone.
However,
if you target your market to a specific interest—say gardening,
hunting, cars, or whatever—it's easy to find people online
with an interest in those things. All you have to do is find what
that market wants and give it to them. I have a lot of clients
that make hundreds of thousands of dollars a year who just started
their businesses a short time ago and almost all of them make
their money by having specific products that go over well in a
very targeted niche market.
Check
out a newsletter I have called "Secrets
To Their Success"—your readers have got to check
this site out. It is cool because it shows how people that were
in low-paying or dead-end jobs are now making it huge online now,
working their own hours and making profits they couldn't even
dream of before. We interview two new people every month that
are making between $30,000 and $2 million in profit online each
year.
Check
out the site and you'll see what I mean. You can learn so much
by reading about how they started their businesses from scratch
not too long ago and made them successful by targeting a specific
niche market. For example, one interviewee makes over $1,500 a
day selling a plan to bald guys on how to regrow their hair. And
another guy sells tools to make wire jewelry and makes $40,000
a month!
These
products would be a flop if you sold them at a local storefront
because the market in a local area is way too small to support
them. But on the Internet, you have access to a global market
that can support extremely obscure products and ideas& and
be very profitable!
Corey,
I wanted to ask you about search engines. How important are they
to the marketing beginner?
When
you are starting out on the Internet, search engines are a very
cost-effective way to drive traffic to your site. But as your
business grows, a good advertising campaign, joint venture, or
affiliate program will outperform your search engine rankings
every time—guaranteed.
To
start with, you have to make sure that people are actually looking
for your product or service online. I hate to see people starting
out on the Web who automatically put all of their time and resources
into search engine submission when, in reality, their target market
isn't even looking for what they have to offer in the search engines.
If
you want to find out if the search engines will be worth the effort,
there are a few great services online that I show you in my course
that will actually tell you approximately how many visitors you
will get if you have a top ranking under your keywords in the
major search engines.
I
tell people to type five of their top keywords into one of these
keyword popularity services, and if your keywords are not getting
more than at least 1,000 searches every single month, it is probably
not worth your time.
Also,
you should never make the mistake of relying on just the search
engines to drive traffic to your site. Although they can be an
extremely valuable source of traffic, they are constantly changing
their rules. If you get into a situation where you rely solely
on a couple of good rankings in the search engines for all of
your traffic, and then one day the search engines drop your ranking,
you could be out of business literally overnight. Believe me,
I've seen it happen more than a few times.
Make
sure you have multiple sources of traffic to your website so that
if you lose one, you are not out of business!
Pay-per-click
search engines seem to be a great place to test market products
on the 'Net. What should people know about using a pay-per-click
strategy for their site or product?
The
pay-per-click search engines can be a great way to get traffic
to your website but, once again, only if your target market is
actually looking for you in the search engines. They're great
for testing your offer, testing your site, testing your price,
even testing your product to see if it will work.
Success
through the pay-per-click search engines is all about basic math.
If the traffic they drive to your website makes you more money
than it costs to buy those clicks, then they are a great investment.
Unfortunately, many beginners pay way too much for keywords, never
actually calculate how much they can afford to spend, and end
up losing lots of money.
I
should also mention that you can't expect to enter a couple of
your top keywords into the pay-per-click search engines and start
making money—that is very rare. To be successful, you need
a list of at least 100 to 500 keywords and phrases. You can really
make pay-per-click search engines pay off by bidding on lots of
less popular keywords that are actually more targeted than general
search terms.
For
example, do a search for "gift basket" on the most popular
pay-per-click search engine and you'll see that to get that top
listing, you'd need to pay $2.76 per click. That's just too much.
Instead, bid on lots of less popular terms like "discount
gift basket" at $0.36 per click or "Valentine gift basket"
at $0.61 per click.
What
is the most important thing someone needs to do when starting
out with a marketing project?
Test,
test, and then test again. Never stop testing everything. You
want to test your advertising, styles, colors, etc. Test your
offer, test your price, test different types of advertising. The
key is to test small. If it works, apply it to everything you
know.
Start
small and test. It is pointless to spend all your cash on a huge
ad campaign when you have not proven that your website can sell
a product. And you must be able to track what is going on with
your website. I'm shocked by how many people don't know their
"visitors-to-sales ratio"—how many visitors you
get daily compared to how many sales. If you don't know this,
how can you try different things to see what improves your sales?
Can
you give an example of this?
Sure.
Let's say that your site gets an average of 500 visitors a day
and you sell an average of five products a day. Your "visitors-to-sales
ratio" would be 100 to 1. (In other words, for every 100
visitors, you can expect to make one sale.)
Now
that you know this, you can start testing different things. Let's
say that you decide to test a new headline and find that you now
sell one product for every 50 visitors to your site. You've just
doubled the profit potential for your site! And you never would
have known unless you had taken the time to track the activity
at your site. I teach this in much more depth in my "Insider
Secrets" course.
Listen
to this: Back in the early days of marketing my "Car
Secrets Revealed" book online, I decided to try out a
couple of new slogans. I had a hunch that the one we had been
using wasn't targeting the right people. Anyway, after a couple
of days of testing, I discovered something that literally changed
my life.
I
had been marketing the book to car owners, assuming that most
people who owned a car would be interested in the book. Well,
one of the slogans was targeted towards people who were thinking
of purchasing a new car, not to people who already owned one.
I just about hit the floor when I saw the results from the test
on that slogan! Our sales had literally increased 400% overnight!
If
I hadn't always been testing things, even back in the early days,
I would never have realized this. That's the power of testing.
It has allowed me to build an incredibly successful business.
Based
on your experience, testing probably thousands of different strategies,
what are the 2 most powerful ways to market your business on the
Internet?
The
answer is very simple...affiliate programs and opt-in e-mail marketing.
First
off, affiliate programs are the single most cost-effective, least
risky way to do business on the 'Net. Affiliate programs are like
having an army of joint venture partners out there working for
you twenty-four hours a day.
With
an affiliate program, it's easy to recruit hundreds, thousands,
or even hundreds of thousands of people to promote your product,
and you do not pay them a penny unless they make you money! I
started one of the very first affiliate programs on the Internet,
even before Amazon.com, and I currently have over 70,000 affiliates,
so I'm speaking from experience here.
For
those who don't know what an affiliate program is, this is how
it works: Basically, you get other sites that share your target
audience to link to you. Those links are tracked by special software
so that if anyone clicks through the link and buys your product,
you give a commission to the referring site.
The
great thing about affiliate programs is that they are pure profit
machines. Because you only pay your affiliates when they send
you a visitor who actually buys something, it's literally impossible
to lose money! Even if they drive 10,000 visitors to your site,
you don't pay them a dime unless someone buys.
That
sounds great. But managing a large affiliate program is a huge
job, isn't it?

The
best part is that if you are using the right tools you can completely
automate the entire process. You can be running a multi-million
dollar company with only a few staff in the office. We have over
70,000 affiliates promoting our products on the Internet and it
literally only takes us a couple of hours every month to manage
our program using our AssocTRAC
software. At the end of the month we hit a couple of keys, it
prints out the commission checks, and we mail them to the affiliates.
There
are no overhead costs, no employees, and no hassles. You only
pay your affiliates when they bring you business, and the software
does all the work for you. And the whole thing only costs about
$45 a month to run! This would be absolutely impossible offline,
but the speed and scope of the Internet allows us to do it at
almost no cost.
When
we built the second generation of AssocTRAC
software, we compiled over five years of first-hand experience
so that our customers could apply this powerful strategy to their
business without having to spend the hundreds of thousands of
dollars and months of time it took us to develop it.
I
could talk about affiliate programs all day, as it is a huge topic,
but since we only have a limited amount of time, I'm going to
recommend that if you are interested in learning more about how
affiliate programs work and how you can start one of your own,
visit our AssocTRAC
website.
Could
you tell us a little about the second strategy you mentioned:
opt-in e-mail marketing?
The
second marketing strategy that every e-business definitely needs
to employ if they want to be successful is opt-in e-mail marketing.
And to get started building an opt-in e-mail list you NEED to
be collecting e-mail addresses at your site. I can't stress this
one enough. If you aren't doing this, you need to start right
now!
Here's
how it works: You need to offer every single visitor to your site
a reason to leave you their e-mail address. It can be for a free
newsletter, a free report, a demo version of your software, a
contest...Any reason you can think of to get people to leave you
their e-mail address.
If
someone visits your website and actually takes the time to subscribe
to your newsletter by giving you their name and e-mail address,
this obviously means that they are interested in what you have
to offer. Congratulations! You have just captured an incredibly
hot sales lead!
By
simply following up with these people and e-mailing them quality
information and facts, you will instantly build your credibility
by developing the rapport that is needed to close sales.
The
bottom line is this: Most people are simply not comfortable shelling
out money the first time they visit your website. Unfortunately,
the Internet is a big place, so the chances of them finding you
again once they leave your site are pretty slim. By capturing
their name and e-mail address, you can guarantee that they will
not forget about you.
What
are some things that people should keep in mind when sending e-mail
promotions?
First
and foremost: The names and e-mail addresses you collect on your
website should be treated like gold and never abused. If you constantly
e-mail these people with blatant advertisements and plugs for
your products and never actually send them any valuable information,
you will ruin any chance you have to sell to them in the future.
Also,
opt-in e-mail is impossible to manage unless you have the right
tools and information. In my "Insider
Secrets" course I have almost 200 pages of cutting-edge
information on this topic alone that will show you how to build
an extremely responsive opt-in list very quickly and then show
you how to follow up and sell to these targeted customers again
and again and again.
We
use a powerful e-mail automation tool called Mailloop
that automates all of our e-mail promotions. I personally started
using this software over 6 years ago and it quickly became such
an indispensable part of my business that I actually bought the
rights to it from the developer so that my customers could benefit
from all of its powerful features.
This
software is so cool and it is like having your own personal e-mail
secretary—but it does not take any breaks, does not talk
back, does not ask for vacation, and did I mention that it works
24 hours a day, 7 days a week?
It
handles almost all of your e-mail: It subscribes and unsubscribes
people automatically from your opt-in lists, it merges your orders
into your customer database, it automatically sends out your promotions,
it automatically responds to your customers' commonly asked questions,
and much more.
It
just leaves you with the e-mail that you need to handle personally—it
takes care of the rest. We use it every day to automate our business
and stay in contact with our clients; it is solely responsible
for generating over $100,000 a month in new business for us. You
can check it out here.
Rapid
growth and expansion can be a 'good' problem for businesses. How
can you handle your company's growth?
You
automate. That is the beauty of the Internet. It is the first
environment where you can truly automate your entire business.
You can even run it from anywhere in the world—as long as
you have a laptop and a phone line, you are in business.
I'll
never forget the day I was on a beach in Hawaii, drinking a Corona,
when I decided to log on to the 'Net for a few minutes and check
my sales. I discovered that I had made over $37,000 that day!
This could only happen in today's online age!
When
you are first starting out, keep it simple so that you can get
up and running fast, but also realize that you'll need to automate
soon after you start. We use software to automate most of the
daily tasks like processing orders, managing e-mail, and such.
Not only are the cost savings huge (one piece of software can
literally replace at least one or two employees!), but the real
benefit is that you don't get caught up working IN your business
instead of ON your business.
If
you don't automate soon, you will find that the mundane work will
become overwhelming and you will be filling orders and reading
e-mail all day long instead of growing your business. Be careful,
because this is a real trap for so many people.
We
teach a ton of ways to easily automate your business without a
lot of work. We've tried a lot of things, and we show you what
works and what doesn't—and where to spend your time and
money for the biggest growth and the biggest profits.
Unfortunately,
we don't really have time to go into this today during this short
interview. But remember that you need to automate so that your
business can run automatically whether you are there or not. It
sounds complicated—and it was 3 years ago—but now
there are inexpensive software programs and simple techniques
that allow anyone to do it easily. I go through a lot of this
in the course as it is a fundamental key to success. You need
to automate before you can really grow.
Just
as an example, my CarSecrets.com
site practically runs itself. It automatically takes and fulfils
orders, deposits the money in my bank account, takes care of most
of the e-mail by autoresponding to customers, automatically promotes
its affiliate program, and so on.
It
generates hundreds of thousands of dollars in yearly revenue,
yet I have an employee who spends less than 10 minutes a day running
it. I have not looked at the site myself in over two years and
it still generates a ton of money. That is the kind of business
you want.
How
do you stay up-to-date on an industry that is constantly changing?
We
have a team of people who are cranked up on coffee at their desks,
testing new ideas every day; we have to be ahead of the curve.
We have to update our information and products constantly because
the Internet changes so quickly.
The
key to really exploiting marketing techniques is that you have
to be using them before they become popular, because once people
know about them, your audience becomes saturated, and they are
not as effective anymore.
Pop-ups
are a perfect example. We were using pop-ups way back before anyone
else—they were EXTREMELY profitable back then. As soon as
people found out how great they worked, everyone started using
them. Of course, as soon as every site had them, their effectiveness
fell off quickly. I should say that pop-ups are still a great
tool, but they are 50% less effective than they used to be.
Our
job is to find the hot marketing techniques before everyone else
picks up on them—and let our customers know so they can
use them and profit.
So,
where do you see the Internet taking us in the future? How much
additional business will be conducted on the 'Net and how important
will the Internet be to the business ventures that our kids will
be involved with?
Here's
a fact: The Internet is becoming part of our lives more and more
each day. Just about everyone uses e-mail now. If you want to
know the weather, you check the 'Net. You check the 'Net for movie
listings in your city, you use it to pay bills, you can use it
to educate yourself on just about any subject.
Today
there are university classes being held online for people around
the world who cannot get to a classroom. There are pay-per-view
movies that can be delivered to your computer in DVD quality anytime
you want through a broadband connection. I mean, it might not
be too long before we all say goodbye to the video store!
Nowadays,
your sales force can access order and inventory data from their
wireless handheld computers while at a customer's location. Your
fridge can automatically order your milk from the local grocery
store for delivery when you are low. (I've actually seen this—it
weighs the area where the milk goes in your fridge and determines
when to order more.)
The
dot-com days are over, but the Internet has just begun! It will
become more powerful and more useful as time goes on. It offers
an entirely new level of communication and convenience, which
gives home businesses the ability to compete with large corporations,
not to mention the ability to run a business from anywhere in
the world with next to no overhead or risk.
I
personally know janitors and waiters who are making $100,000 a
year now with their Internet businesses, working only a few hours
a day! If they can do it, you can too—no excuses!
Any
last words?
The
only thing stopping you from making more money is YOU! You may
read this interview and say, "Wow, that sounds great!"
But unless you actually do something and take action—at
least get your feet wet—you will stay at the income level
you are at today. Do you think my first site looked great and
worked perfectly? Of course not!
If
you're thinking about starting a small business, just do it! Get
your feet wet, make some mistakes—once you've started, you'll
never look back! And you don't have to be a computer geek to figure
it all out, you just need common sense and the determination to
get it done.
And
take the time to educate yourself. Heck, if nothing else, sign
up for a copy of our free newsletter at our site. Of course we
save the best stuff for our course, but we still reveal tons of
killer tips in the free newsletter. We distribute it every two
weeks or so. Enter
your first name and e-mail address to receive it.
Corey
Rudl gets over 1.8 million visitors to his websites monthly,
did more than 7.6 million dollars in online sales last
year (yes, that is $7,600,000), and personally makes
hundreds of thousands of dollars from his online businesses...
all from his one small office.
So
listen to what he has to say, as he knows what he is talking about
when it comes to starting and promoting a business on the Internet.
Visit his site at The
Internet Marketing Center®, where he reveals all his unconventional
tips, tricks and techniques with examples so you can learn
the fastest and most efficient ways to make money on the Internet.

Warning: main(/home/netgurus/public_html/internetmasterycenter/bottomads/bottomad01.html) [function.main]: failed to open stream: No such file or directory in /home/inter154/public_html/articles/internet-marketing/internet-millionaire.php on line 1022
Warning: main() [function.include]: Failed opening '/home/netgurus/public_html/internetmasterycenter/bottomads/bottomad01.html' for inclusion (include_path='.:/usr/lib/php') in /home/inter154/public_html/articles/internet-marketing/internet-millionaire.php on line 1022
|