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Tuesday, 02 Dec 2008
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Is
Internet Marketing Saturated?
by
Jerry
Lunsford
Is
internet marketing and the potential for it saturated? I have
wondered this many times but pure logic wins me over. It has at
many times caused me to give up on an idea or marketing plan based
on the belief that there were so many other people doing it my
offer would never be considered. But after reading the following
article you can get an idea that the internet is like a new city
that crops up everyday, under a new sun, with all kinds of possibilities
before you. You just need to see them and then take the reins
and hold on.
This
is how I view Internet Marketing.
Somebody
owns a large plot of land. They put out an ad that welcomes 100,000
people to come build a home and a business on this land all for
free. The first thing everyone needs is a place to live. So they
must first build a home. "But how do we build a home without
lumber?" They ask. Many of the people having the spirit of
an entrepreneur see an opportunity to make money ,so 1,000 of
these 100,000 people open up a lumber company. And all 1,000 of
these people end up making a good profit. "That's great,
but how are we going to build our homes without the tools and
hardware?" they asked. So 1,000 more people open up a hardware
store. And all 1,000 of these people end up making a good profit.
"I
don't know how to build a house!" many of them said. So 1,000
people offer to build their house for them and another 1,000 write
books on how to build a house. And all 2,000 of these people end
up making good profits. "How can we continue to work when
we have noting to eat?" They all asked. So 1,000 people open
up restaurants, another 1,000 open up catering services, and another
thousand open up grocery stores. And all 3,000 end up making good
profits. "How am I going to see my friends on the other side
of town. It's to far to walk!" They whined. So 1,000 people
open up automoble manufacturing plants and each employs 10 people
to work for them. All 1,000 plants end up making good profits.
As
more house's are completed lumber becomes less in demand, so 995
lumber yards go out of business leaving those 5 with the best
marketing strategy. Because everyone has all the tools and hardware
they need 995 hardware stores go out of business leaving those
5 with the best marketing plan. Because people can cook and grow
their own food, 995 each of the restaurants, catering businesses,
and grocery stores go out of business leaving those 15 businesses
with the best marketing plan. And because everyone has a car and/or
has found alternate means of transportation 999 auto plants go
out of business leaving the 1 with the best marketing plan.
As
time goes on all 100,000 people are having their needs met by
different businesses which eventually level out the market so
their is a healthy competition between all the existing businesses.
But there is no need for any more businesses because the market
is saturated. That is until 100,000 new people come to town. Then
the cycle repeats itself.
The
point of the story is this. All towns and cities started out like
this with a surplus of goods and services. When a particular service
or product was no longer in high demand only the businesses with
the best plans survived. Only when the population of the city
went up did someone consider opening up another business to meet
the need of those people. But even though there was enough businesses
to meet the needs of the people, many businesses and people wanted
to find out ways to do things smarter, cheaper, faster. So opens
up a whole new area of enterprise. And just like a new city the
process starts over.
Internet
Marketing is similar to this. When it started to catch on many
saw the opportunity to make money. Some offered tools to make
websites while others offered to make a website for those unable.
Some offered avenues to market that website, others will market
it for you, while others write books to teach you how to do it
yourself. There is though one big difference. There is still a
large number of people who don't own computers, while many of
the ones who do are still unaware of internet marketing.
Every
hour of the day people are coming of age. Every hour of the day
people who never looked before are looking for ways to earn more
money, have a business of their own, find new products or information
that aren't offered in retail stores. Think of the internet as
a new city that has 100,000 people everyday entering in looking
for something. Some will buy a product or use a service. Some
will set up a business of their own. Some will give up their business
only to come back to try something else. So, is internet marketing
saturated? No way. The future of internet marketing looks better
than ever.
Go
to my website www.quityourcrummyjob.com
to find this and other articles to help with your success as an
affiliate, and with the success of those affiliates under you.
Use these articles on your website, e-zine, or wherever they can
be helpful.

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