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7
Immutable Laws Of Minisite Success
by
Jo
Han Mok
Your
USP: Differentiate Or Die!
Without
a unique selling proposition, your prospect has no way of knowing
why he should choose your product or service over all of the others
that are available. It's your responsibility as a mini site owner
to tell your potential customers why your product is more desirable.
Killer
Copy: The Essence Of Black Hole Marketing
Killer
copywriting is an extremely important money-making skill for any
mini site marketer. Words are the most powerful weapons. Everything
we do, revolves around words. We THINK in words! Copywriting is
nothing more that SALESMANSHIP IN PRINT! When done right,your
copy will literally suck your prospects into a black hole, and
there is no escape other than clicking the "Order Now"
button!
Stories
Sell, Facts Only Tell!
The
sites that really sell have a story to tell. Harness the power
of emotional selling. Why do you think one of the most powerful
headlines ever written is "They Laughed When I Sat Down At
The Piano, But Not When I Started To Play!" Your prospect
is a human being with emotions. He feels. Push that hot button
and the sale is yours!
Graphics
Are Used To Enhance The Copy, Not To Satisfy The Michaelangelo
Within!
For
a layout to work, it must get your message across quickly and
in an appropriate manner (the sooner the better because in the
web no one has much time—trust me on this one). It must
organize your ideas and concepts so that the reader can move smoothly
and easily through the piece. It must be positioned to stand out
from your competition in order to attract more prospects to your
business.
Above
all, your layout must focus on one goal and one goal only. It
is crucial that you burn this into your mind: The single goal
of every layout you make is to draw the prospect's focus to the
copy!
Answer
The Question WIIFM!
WIIFM
is a radio tuner that is built into every human's head. WHAT'S
IN IT FOR ME? No one cares about you,how great you are, or how
long you have been in business. What can you do for ME? Structure
your website around this vital concept, and you'll see your sales
blast off!
Prove
It Or Lose It!
How
high does your sales letter rank on the believability index? Are
you completely honest with your prospects? How often have you
said "This price will revert back to it's original price
after midnight on the 24th of August", and it is still the
same in December? Nobody likes to be deceived. If you're lying
in your salesletter, Stop Right Now!
We're
marketers, not hustlers or con men. Where's the integrity? Plug
in the "credibility boosters" and "believability
builders" Are you using testimonials? Testimonials don't
fall from the sky. You need to ask, and when you do, you'll have
very powerful weapons at your disposal that scream "It's
the Gospel truth!!" to your prospects.
Reason
Why!
"I'm
offering you a discount of 95% right now!" You know what
your prospect is gonna say? "Bull!" Why should he ever
believe you? However, if you say "I'm offering you this unprecedented
discount BECAUSE I want to offer you an ethical bribe." That
sounds disgustingly honest, but believe me, your prospect will
appreciate the honesty.
Bribe
Your Prospects Into Taking Action Now!
People
are greedy. You need to make your offer irresistible! Not just
compelling! Grease the greed glands of your prospects. Unleash
the mercenary from within! The time-tested formula? The Ginsu
Knife Technique. Pile on the bonuses till they wobble and give
in! Do not stop until they say, "You win, here's your order!"
Remember, you can never over-deliver, only under-deliver.
Jo
Han Mok is an Internet Marketing consultant and copywriter. He
is a wordsmith and specializes in helping people create copy that
triggers emotional responses in their prospects for maximal impulse
buys. He is currently working on a project with Joe Vitale and
he highly recommends this resource that will tweak your minisite
into making the kick-butt profits it should be making in no time!
Rush to http://www.instantebizsaver.com/killerminisite
now! Contact Jo Han at: johan@superfastprofit.com.
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