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Friday, 05 Sep 2008
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10
Most Valuable Free Google Marketing Tools
by
Titus Hoskins
Google has become
the dominant search engine on the Internet. It would be hard to
imagine a Web without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening as that
may seem to many people, it is none the less true.
For better or worst, Google has permeated into almost every aspect
of our everyday life. Being Googled is now a common expression
and an act carried out by millions of users around the world each
day. New Google products and services are coming on stream at
a frightening pace, further increasing Google's impact on our
lives.
Despite this dominating presence, many people still don't realize
Google offers some excellent free marketing tools for marketers
and webmasters. Marketing tools which can prove extremely valuable
to any webmaster or marketer trying to promote their sites or
products online. Useful tools that will make your promotions easier
and much more profitable.
Don't be fooled by the 'free' label, these marketing tools might
be free but there are also valuable. One even wonders why Google
would be giving away these tools and services for free? It probably
makes good business sense in the long run, by providing these
free tools Google is fostering a lot of company goodwill and building
up the Google brand name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of Google's
goodwill and snapping up these professionally run services and
marketing tools. Here's a quick run-down of the 10 most valuable
free Google Internet Marketing tools:
1. Google
Analytics: Perhaps the premier marketing
tool offered by Google. It will prove helpful to both the marketer
and the webmaster. Google Analytics gives you a daily snapshot
of your website. Google Analytics analyzes your traffic, where
it comes from and what it does once it enters your site. You can
monitor up to 3 sites for free.
Google Analytics is extremely valuable in analyzing your marketing
funnel, it tracks all the steps leading up to your sales or checkout
page. Vital information for raising your conversion rate and ROI.
You may be placed on a waiting list for this highly in-demand
service from Google.
2. Google
Sitemaps: Webmasters can use Google
Sitemaps to almost instantly place newly created pages on their
site into the Google Search Index. This is an XML file that is
uploaded to Google as new pages are added on your site. Needless
to say this can be a valuable service for any webmaster or marketer
who wants to get their information on the web quickly.
3. Google
Alerts: Be notified when someone or another site
lists your site or mentions your name. Great way to keep track
of all your online activities. Great way to monitor all your online
business interests and products.
4. Google
Froogle: Froogle is Google's price
directory! It simply lists all the cheapest prices for different
products on the Web. For marketers and webmasters who are promoting
products, it should be studied and analyzed. Optimizing your site's
content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to list or
display products on your site. Froogle will spider your site and
display your prices and products to thousands of targeted customers.
That, as they say, is priceless.
5. Google
Checkout: Not exactly free but for those marketers
who use AdWords—for every $1 spent on AdWords you can process
$10 for free. You can also place the shopping cart logo on your
AdWords ad and take advantage of the prestige and trust the Google
brand name has built up.
Over time marketers may find this tool to be very effective and
valuable.
6. Google
eBlogger: Blogging has become vitally
important to the health and functioning of your web site. No site
should be without at least one blog and RSS feed. Creating a blog
(online journal) on the topic of your website or product will
bring in extra traffic and targeted customers. eBlogger is a simple
free blogging service that even lets you publish or post your
blog files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.
7. Google
Toolbar—Enterprise Version: Try the new enterprise
version of the Google Toolbar for your company or business. Integrates
countless features with all your employees or corporate network.
These could include a common customer database, company calendar,
financial news…
Keep in mind, Google also ranks every page it indexes on a scale
of 0–10. While it is important to know the PageRank of your
own pages, it is even more important to know the PR of your competitor's
pages. You can use the toolbar to get the PR of each page you're
visiting. Extremely helpful information for webmasters and marketers
to know when forming online linking or business arrangements.
8. Google
Groups: Every marketer knows the
important of having a large contact list of people with a similar
interest. Social networking will play an ever increasing role
in your success on the Web. Just look at the growing popularity
of sites like MySpace and LiveJournal.
Google groups is another form of social and business networking
that every marketer should be aware of and pursuing.
9. Google
Adsense: One simple way to monetize
your web content is to use Google Adsense. Just place the Adsense
code on your site and receive a check from Google each month.
For webmasters who are not really into online marketing (does
such creatures exist?) Adsense can be a painless way to earn extra
income from your site.
For professional marketers using the Adsense system can supply
a tremendous amount of marketing information on the keywords in
their particular niche. It keeps the marketer informed on what
keywords are being bid on and how much advertisers are willing
to pay.
Adsense also has an excellent real-time tracking system you can
use to keep track of all your important web pages.
10. Google
Writely: A recent addition to Google's
stable of free products. Writely is a full featured online writing
editor with spellcheck and great collaborating features. It also
lets you publish your content directly to your blogs. One feature
that may be of interest to marketers, it lets your save files
in the popular download format of PDF.
Let's face it, until video takes over the Web in 4 or 5 years
time, the written word is still king on the Net. It is the medium
that markets, promotes and sells your content or products. Writely
will help you write better.
Honorable Mention—Google
Trends: This Google program will let you search popular
trends, important for marketers searching for the latest hot product
to promote. You can also break down these trends by different
regions.
Final Note
Please take note that signing up for a Google account will usually
help you in obtaining most of these free services or programs.
Some of these programs may have to be applied for individually.
But be assured, all these free Google marketing tools are well
worth your time and effort. They will make your marketing easier
and they will help any webmaster or marketer run their online
business more efficiently.
Titus Hoskins is a full-time online marketer who runs numerous
websites, including 2 sites on Internet Marketing. For the latest
web marketing tools try http://www.bizwaremagic.com.
Everyone is profiting from Google, why not you? Go here: http://www.bizwaremagic.com/Google_Cash_File.htm.
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