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Internet
Marketing Beginners, Here's The Big Secret!
by
Willie
Crawford
Like many people
struggling to make a better life for themselves, and their families,
you stumbled across the Internet as a possible way to do this.
You read about all of the big success stories, and began planning
how you would join their ranks.
After several YEARS
of working long and hard at building your websites, generating
traffic, and even creating a few of your own products, you discover
that you're working harder for yourself than any boss would ever
expect. You also calculate that you're earning LESS per hour than
you'd earn working in a fast food restaurant.
After many more hours of intense study, the light bulb finally
comes on. You see a way to shortcut the climb to success. If you
could just get one of those people with the HUGE lists to recommend
your product to their lists, you'd be "set for life".
Now the question becomes, "How do you get their attention,
and convince them that it's in their best interest to promote
your product to their lists?"
Please allow me to inject just a little brutal reality for you
here...
First of all, those people with list of 50,000...100,000...even
250,000 subscribers get bombarded with request to promote all
types of products every day. I personally receive more software,
e-books, huge DVD courses, and accesses to membership sites, than
I can ever look at. The FedEx guy drops off unexpected, and unrequested,
packages to my house several times per week. My home office has
about $20,000 worth of products stacked up in a corner that I
don't anticipate ever working my way completely through, since
new stuff arrives regularly.
Knowing that first fact, it's actually probably easier to focus
on those with somewhat smaller list when seeking joint venture
partners. Honestly, many of those with smaller list also have
much more responsive lists. The smaller lists are sometime more
responsive because they haven't been desensitized by being constantly
bombarded with "special offers".
List owners who get flooded with JV offers need a system of screening
which offers they will take a serious look at in their very limited
spare time. Often that filter is "friends first". If
one of their friends recommends that they promote a product, they're
more likely to take a serious look at. Their friends pre-screen
offers.
A second type of filter is certain "high powered" individuals
that have managed to gain a reputation for only presenting the
big dogs with world-class joint venture offers. These individuals
often work as "JV brokers". Since they make the job
of large list owners, and the job of those seeking to introduce
products to the marketplace, easier, they serve a very useful
function. In exchange for brokering deals, and getting products
noticed that might otherwise die on the vine, they get paid a
percentage commission for putting the joint ventures together.
I share the story of just one joint venture I personally brokered,
that sold nearly $60,000 worth of a $47 e-book in under 30 days,
in a special report I wrote. You can grab a copy of that free
PDF report. If you'd like more insight into how this process
works, that special report is essential reading.
In my work as a JV broker, I quickly recognized a second point
that you need to acknowledge. Large list owner, and those with
the attention of your target audience, often prefer selling big
ticket items. They can tell their lists about a $29 piece of software
that they earn $15 on each sale from, or they can tell their lists
about a $997 course where they earn $498 on each sale. Assuming
that either choice requires the same amount of work, which do
you think your typical "top shelf" marketer is going
to choose?
When you start to develop your own products, realize that you
will need products that span a wide range of price points, but
that you'll get those with the large lists most excited about
helping you by approaching them with products "big ticket"
enough to make promoting them worthwhile. Developing and launch
one of these big ticket items is really no more difficult than
launching a simple e-book. You go through the same product launch
sequence...the same product launch formula. That formula has been
tested and thoroughly documented by online marketers such as John
Reese, and Jeff Walker, author of the Product
Launch Formula.
Outside of a JV broker, a recommendation from a friend of a "top
shelf" marketer, or just plain luck, your best way to get
the attention of one of the large list owners is negotiating face-to-face
during a live seminar or conference. At these events, big-name
marketers, and the speakers, are very accessible. Over dinner,
or in the hallway during a break, it's very easy to "strike
up a conversation" with one of them. It's natural during
one of these conversations for them to ask you what you do. When
you're asked that question, if you're ready with a concise, thought-provoking
answer, you may get that big break.
To locate seminars and conferences, subscribe to the seminar
summary list published from an authority site such as Internet
Marketing Seminar Schedule. This site is also a great site
to bookmark and visit frequently. Often, you'll discover a free
or low-cost event near you. This site also lists teleseminars
that you might want to listen in on.
There are also many seminars set up JUST to give you a chance
to joint venture and network. These events pull together people
actively looking for joint venture partners. These types of seminars
are regular hosted by several well-known individuals and organizations.
Michael Penland regular hosts his Internet and Joint Venture
Conferences. You can get more details on these, which I regularly
attend, at http://WillieCrawford.com/michaelpenland.html.
JV Alert, regularly has joint venture seminars/weekends, where
they not only help you put together HUGE joint ventures, but also
coach you on how to best land a lucrative JV. These seminar are
hosted in various parts of the U.S. with plans of hosting them
worldwide. The next one is in Orlando, Florida in February 2006.
I'll be attending that event too. You can read about these weekends,
set up primarily to teach YOU how to to land lucrative JVs at
http://WillieCrawford.com/jvalert.html.
In comparing proven methods of setting up lucrative joint ventures
with large list owners, the very best way to do this IS face to
face. That's because it's just easier to set up a deal when you're
sitting across the dinner table from someone than it is via e-mails.
When looking for the quickest way to grow your business as a
beginner, nothing is quicker, or easier, than joint venturing
with those who already have the attention of your target market.
Now that you know the secret, all that you need to do is Go Do
It! That's the second big secret. You need to develop "the
action habit". Top marketers prefer dealing with those who
have a demonstrated track record as someone who does more than
just talk a good talk. Once you start approaching the "big
dogs" and develop the action habit, you won't be a beginner
for long. You'll soon be partnering with, and learning from, the
best in the industry.
Willie Crawford has taught PROVEN Internet Marketing techniques
to thousands of successful Internet entrepreneurs since late 1996.
Subscribe to his free weekly e-zine, which helps you cut through
the clutter and time-wasting hype, at http://WillieCrawford.com.

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