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Sunday, 27 May 2012
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Will
You Be In This Business Prospering 5 Years From Now?
by
Marlon Sanders
...Or Will You
Be Another Marketer Who Dried Up And Blew Away?"
Pretend it's 5
years from now.
Are you still in the marketing game? Are you in the game or
out of the game? Are you still at your job or not at your job?
Are you burnt out or not burnt out?
Or have you moved on to turning a buck via real estate, vending
machines or whatever the hot opportunity of the month flavor
is?
What's the difference between those who were doing well online
5 years ago but today are "out of the game". They
are doing somethin' else for a living.
What's the difference?
I want to point out the 3 "longevity factors" that
make a difference.
LONGEVITY FACTOR ONE: The Time For Dollars Trap
You've heard the saying "All that glitters isn't gold."
Nothing could be more true online.
There are a plethora of gimmicks on the web. You get a new
one almost every day on the Internet. The people I
personally know who are still in the game have 1 thing in common—A
LIST.
You either have a business that is list-based or transaction-based.
An list-based business builds up value as your list grows. A
transaction business means 5 years from now you're still hustling
to turn that SEO buck or that PPC buck.
If you have a list, and you cultivate a relationship, five
years from now, you have a source of income. You are
better off than you were 5 years before. Without a list, 5 years
from now, you're still "turning transactions" to bank
some coin.
I said it years ago in The
Amazing Formula. "The money is in the list."
If you're in a transaction business, that means each day you're
trading your time for dollars or money. To make more transactions,
you gotta spend time.
The only way to escape that is to have a list and to have products.
That way, you escape the trap of having to trade YOUR time
for dollars. The products sold to your list do it for you.
LONGEVITY FACTOR TWO: The Rainbow Trap
You've heard the expression "chasing the pot of gold at
the end of the rainbow." That's pretty much what we all
do.
But if you're always chasing and never doing, you've fallen
into the trap. The fortune is in selling the tickets to go see
the rainbow. That's how the dude at the end of the rainbow got
his pot of gold—HE SOLD SOMETHING!
My friend Jonathan Mizel lives in Maui, Hawaii. And when you're
in Maui, there are some gorgeous rainbows. But the price of
seein' rainbows isn't cheap!
No one makes any money until someone sells somethin' to someone
and someone else buys it. I'm talking at the end of the day.
For example, there'd be no adsense income if someone else wasn't
buyin' those clicks.
Funny thing is, even the people who say you can bank some currency
without sellin' something have GOT something to sell to YOU
to show you how to bank money without selling!
How's THAT for interesting logic!
The people who are in the game and stay in the game have their
own exclusive product or service to sell most of the time.
Ask Google. Ask Bill Gates. Ask Yahoo.
You gotta have a product or service to sell. You gotta sell
it. And in most cases, you need to have an exclusive on it.
LONGEVITY FACTOR THREE: The Quick Start Trap
People wanna get off to a quick start.
So the desire is to take shortcuts. I won't create my own product.
I'll just buy this super duper reprint rights
package to 1,000,000 products or whatever. (Not that reprint
right packages are bad...it's all about the person's mindset
buying them.)
Or this method doesn't require a product, a sales letter or
anything else. You just watch the video and click the
buttons on the software. And money comes in.
What a deal, eh?
Truth is, at the end of the day, no one is makin' any money
until someone sells and someone buys.
Simplify your life and skip the quick fix pitches. Stop searching
for that pot of gold at the end of the rainbox.
Start SELLING rainbows on cards, tickets to SEE the rainbow,
rainbow concerts, rainbow hats, ebook on the best places to
find rainbows. Stories of people who FOUND the pot of gold at
the end of the rainbow.
Years ago I said "the money is in the list." Today,
I add to that.
The money is in the selling.
The money is in the selling.
The money is in the selling.
Don't believe me? Look at all the people SELLING YOU a way
to stack some paper without you having to sell anything to anyone
else.
5 years from now, will you be in business or won't you?
1. Will you have your own list?
2. Will you have your own exclusive products?
3. Will you still be hunting the quick fix or will you have
laid a foundation for the future?
One of the things I've tried to do since day 1 is to boil out
the fluff and turn the complex into the simple and give you
simple action steps to do it.
Bottom line: Marketing is about finding demand, that is finding
markets for products and services and filling the demand for
a profit.
You wanna be in business 5 years from now? You wanna be sittin'
by the beach or being able to enjoy freedom?
Then discover the secrets of finding markets and fulfilling
wants at a profit.
Folks, at the end of the day, ain't nobody makin' no money
'till somebody sells somethin' to somebody. And if you
wanna buy yourself the FREEDOM you want, you gotta have products
that earn bux for you, so you don't gotta earn 'em yourself
by tradin' time for dollars.
How's that for an esoteric secret of success?
I hope this article gave you ideas and is useful to you.
Marlon
Sanders pioneered the popular e-book format and invented the
2-page mini-site format, thereby revolutionized the entire self-publishing
and Internet Marketing industries. He is an evergreen Internet
marketer who has created excellent products for the most crucial
aspects of online marketing and marketed them better than almost
anyone else. Check out his all-new 2006 version of "The
Amazing Formula" that has helped so many people make
6-figure income with their own capabilities. Here is the CD-ROM
that best reflects who Marlon is, his business strategies and
what makes him click.
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