You Are Here: Home > Articles > Home Business > Article


Understanding The Benefits of Offering Free Items As Promotion

by Nelson Tan

Are you already offering giveaway items for promotional purposes? You should seriously consider this strategy, because it reaps immense dividends in terms of branding, viral marketing and exposure.

Understanding The Benefits of Offering Free Items As Promotion

Giving away free items is a classic strategy that never gets old. In online businesses, you see opt-in pages designed to capture names and e-mail addresses with a gift as bait. Examples of successful offline implementations include Old Gillette company that gave away razors and sold a lot more blades as a result. Computer retailers give away printers so they can sell cartridges. MLM marketers give away product samples to let prospects familiarize with its quality. Even if you do not deal in products that are related or have a 'refilling' or 'replacing' characteristic, you can still give away useful items like pens, notebooks, mugs, bags, t-shirts, USB drives or some other memorabilia with your brand /company name on them. As your company grows, you can more likely afford such items because they are not really expensive. Your prospects/customers will better remember you for their gifts, thus they are much more effective than business cards. Any increase in sales growth due to these gifts means they are bringing in an ROI that is many times more than the initial expense in sourcing and printing them.

The better gift items are the ones that are used outdoors and "on the outside". Things like bags, umbrellas, car decals etc., when they are in use, are effectively exposed with your name emblazoned on them. That gets passers-by to notice them. What should be printed? 3 essential information: your brand/company name, your tagline that gives an idea of what you do (or it can be a prospecting question), and your website URL.

Look out for every possible high-traffic occasion where you can give away your free gifts. No one can fault you for being generous! Trade shows, seminars, business meetings, networking sessions are great places to start. Sometimes you may want to be more selective of the right people to give to, so instead of unconditional giving, you could offer your item as a bonus to a purchase, as a customer's birthday gift, or as a gift for a completed action, like filling a survey or dropping a business card. Your ideas are limitless and as long as gifting is seamlessly integrated into a process flow with good reason, it will work.

It always is in human nature to want to acquire more things. Offering free items as a promotion precisely fulfills this human instinct and in turn gets the receivers to know their giver. In their minds, you have already taken a lion's share of the market.

Nelson Tan runs Internet Mastery Center where you can download FREE Internet Marketing gifts for your own learning.


Share this article:

TwitCount Button

comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.


Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>


Saturday, 24 Mar 2018 05:48 AM


Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:


Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links

Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map