You Are Here: Home > Articles > Home Business > Article


Business Name: How To Choose One

by Alan Fairweather

It's very important to get your business name right. You may already have a business name but it's not too late to change it. Let's face it; big organisations change their business and product names all the time.

I named my business Fairweather Associates when I started in 1993. However, when I attended networking events with my name badge on my lapel, people would ask, "Are you lawyers or accountants or architects?" They would come up with everything except what I actually did, which was Professional Speaking and Consulting.

I've retained Fairweather Associates for my business bank account; however, I'm much better know as "How To Get More Sales".

Here are some things to think about when choosing your business name:

#1 Make it easy to remember: I met a lady from a graphic design business called "Shout". I'll always remember that on.

#2 Make it easy to pronounce: People feel uncomfortable if they phone you and pronounce your name incorrectly.

#3 Make it easy to spell

#4 Stir the customer's interest: Make them want to ask more. "Jones The Plumber" doesn't exactly do it. I met someone from "Dynamic Plumbers". I had to ask, "What makes you 'Dynamic'"?

#5 Make it positive sounding: Optimistic

#6 Make it changeable: "Apex Software" might want to start selling hardware someday.

#7 Make sure it doesn't confuse you with someone else

#8 Make it attract the kind of customers you want:"" sells all sorts of equestrian products to the horsy set.

#9 Make it fun (if it's appropriate for your business): "Curl Up And Dye" know it's not for baldies.

#10 Make it quirky: - Would you believe is a bank?

Here are some suggestions to help you choose a name:

#1 Brainstorm: think about how you want people to feel when they see or hear your name

#2 Think of humorous aspects of what you do

#3 Check other names and trademarks on the Internet

#4 Check domain names

#5 Does your name sound cheap or expensive

#6 Think about picking a name that starts with "A". That could be important if you want to be listed in a publication such as Yellow Pages.

There are books you can buy and software you can use to help choose a business name. Check out this book, "The Name's the Thing: Creating the Perfect Name for Your Company or Product" by Henri Charmasson.

Discover how you can generate more business without having to cold-call! Alan Fairweather is the author of "How to get More Sales without Selling". This book is packed with practical things that you can do to get customers to come to you.


Share this article:

TwitCount Button

comments powered by Disqus

Get free news, updates, strategies and special offers from Internet Mastery Center delivered to your inbox. Simply fill in your name and e-mail address to download your FREE e-book in the right sidebar. It only takes a MINUTE!   For top stories in Internet Marketing, follow us on Twitter at @webmastery.


Passive Profit Breakthrough

Passive Profit Breakthrough

Discover how to make your first $10,000 dollars per month and beyond with list building, e-mail marketing and affiliate marketing.

Speed Wealth

Speed Wealth

Discover the secret hacks and tricks used to generate no-cost laser-targeted traffic and generate $100+/day in ANY NICHE!

Latest Blog Posts

For more Internet Marketing updates >>


Monday, 19 Mar 2018 01:08 AM


Download your FREE report on social networking/bookmarking.

Monetizing Secrets Of Going Web-SocialInside this 92-page report is a social media marketing blueprint proven to generate more traffic and leads with the latest Web 2.0 strategies. It focuses on 2 hot aspects of Web 2.0: social networking and content propagation. It also suggests resource links to Web 2.0 scripts and tools and how you can employ Internet Marketing techniques to convert visitors from social networking sites.

Subscribe Now...It's FREE!

Connect With Nelson At:


Blog Profits Blueprint

Hosted By Web Hosting by iPage

Submit Your Links

Internet Mastery Center has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs.
Copyright © Internet Mastery Center. All rights reserved.   
Anti-Spam Policy | Terms Of Use | Privacy Policy | Affiliate Agreement | Site Map