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Saturday, 30 Aug 2008
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When
Did Internet Marketing Newsletters Begin To Suck?
by
Daniel Cruz
I must've missed
the memo on that one. Let me show you the gist of practically
every single newsletter I get in my Inbox (I subscribe to a
ton of them to see daily examples of what not to do!) nowadays:
Hi,
It's me again.
Buy something.
That is pathetic! Sales newsletter after sales newsletter after
sales newsletter...Absolutely no value! It's a waste of time.
If you want to sell me something then you're going to have
to provide me with some value first. Do your homework. I signed
up for your newsletter. I must want to know something about
Internet Marketing. What do you have to offer? What can you
teach me?
Most of the time, I don't even know who you are but here you
are trying to sell me something every single chance you communicate
with me. It doesn't make any sense.
Show me WHY I should value your opinion. Provide me with some
information that I will want to keep and not just delete as
soon as I'm done skimming it.
It's a well known fact that people would prefer to buy from
a friend or someone they know. Yep, it's difficult on the 'net
but with a newsletter you have the chance to build a relationship
with someone. Take advantage of that.
Take the time to tell me something I don't already know.
Internet Marketers are just plain lazy! They're happy with
1% conversion rates. Start providing your newsletter readers
with more content and more value and reduce the amount of sales
offers and affiliate links and watch your sell thru rate soar.
Don't sell in your newsletter. PRESELL. Warm the reader up.
Make the reader want to go to your sales page. By providing
the reader with quality content, you are building a relationship
with that person.
And I'm not talking about those follow-up series types of e-mails
either. You know the ones that are just like 15 sales newsletters
for one product. Those are just as bad as the affiliate-link-laden
emails.
When I say provide value, I mean give your readers fresh and
hard hitting content. If you're selling a book on how to sell
on eBay then provide them with tips and techniques that you
employ to increase your sales on eBay. The mindset of most of
your readers will be this: "Wow if I'm getting this much
information in the free newsletter, imagine what I'll get in
the e-book!"
And that's exactly where you want them.
You shouldn't have to tell your reader that you're selling
something.
By the time your reader is done reading your newsletter, he
should want to know what it is you are selling.
I'll end this with a quote from Jeffrey Gitomer:
"If they like you, and they believe you, and they trust
you, and they have confidence in you...then they MAY buy from
you."
Think about this before you send out your next newsletter.
Do I like you? Do I believe you? Do I trust you and do I have
confidence in your ability to follow through on your promise?
If I answer "no" to any of those questions, then I
ain't buying what you're selling.
And 99.9% of the time, I ain't buying what you're selling.
Dan
Cruz shares his insights and commentary regarding Internet home-based
business opportunities on his blog at http://www.homebusinesssmack.com.
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