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Sunday, 27 May 2012
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Marketing
With Ezines
by
Bruce Whitehead
Electronic
Newsletters or Ezines are a must-have for any growing online
enterprise. A well-planned ezine is a way to build your website's
traffic base, as well as generating income through advertising.
Success
for any ezine rests chiefly on growing your readership. Here
are five ways to do that:
1)
Include a link or form within the navigation menu on your site,
ensuring maximum exposure and build your
list.
2)
Add a link to your ezine subscription on all outgoing e-mail
with a signature file.
3)
Trade ad spots in other ezines to promote your website. Track
subscribers if possible.
4)
Post articles to other ezines, with a link back to your site
to generate interest in your own ezine. As well as increasing
your link-backs, for online publications.
5)
Encourage your subscribers to refer and/or forward the publication
to their friends.
6)
Make the newsletter useful and unique. Be sure that the newsletter
provides a service or information that is in demand.
7)
Comply with anti-spam
regulations. The last thing you want is to have your list blacklisted
due to being considered spam.
For
a list of some of the Ezine Submission Sites and Ezine directories
from around the Web, visit TrafficZap.com.
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