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Marketing With Ezines

by Bruce Whitehead

Electronic Newsletters or Ezines are a must-have for any growing online enterprise. A well-planned ezine is a way to build your website's traffic base, as well as generating income through advertising.

Success for any ezine rests chiefly on growing your readership. Here are five ways to do that:

1) Include a link or form within the navigation menu on your site, ensuring maximum exposure and build your list.

2) Add a link to your ezine subscription on all outgoing e-mail with a signature file.

3) Trade ad spots in other ezines to promote your website. Track subscribers if possible.

4) Post articles to other ezines, with a link back to your site to generate interest in your own ezine. As well as increasing your link-backs, for online publications.

5) Encourage your subscribers to refer and/or forward the publication to their friends.

6) Make the newsletter useful and unique. Be sure that the newsletter provides a service or information that is in demand.

7) Comply with anti-spam regulations. The last thing you want is to have your list blacklisted due to being considered spam.

For a list of some of the Ezine Submission Sites and Ezine directories from around the Web, visit TrafficZap.com.

Extracted from BraveNet.

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