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Marketing With E-Zines

by Bruce Whitehead

Electronic newsletters or e-zines are a must-have for any growing online enterprise. A well-planned ezine is a way to build your website's traffic base, as well as generating income through advertising.

Success for any e-zine rests chiefly on growing your readership. Here are 5 ways to do that:

1) Include a link or form within the navigation menu on your site, ensuring maximum exposure and build your list.

2) Add a link to your ezine subscription on all outgoing e-mail with a signature file.

3) Trade ad spots in other ezines to promote your website. Track subscribers if possible.

4) Post articles to other ezines, with a link back to your site to generate interest in your own ezine. As well as increasing your link-backs, for online publications.

5) Encourage your subscribers to refer and/or forward the publication to their friends.

6) Make the newsletter useful and unique. Be sure that the newsletter provides a service or information that is in demand.

7) Comply with anti-spam regulations. The last thing you want is to have your list blacklisted due to being considered spam.

For a list of some of the Ezine Submission Sites and Ezine directories from around the Web, visit

Extracted from BraveNet.


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