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Sunday, 27 May 2012
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How
To Stay In Your Customer's Mind
by
Anthony
Schumacher
Imagine the following
scenario: 6 months ago you paid someone to come and do your
gardening. You'd like to use them again but you can't remember
their name and have lost their business card. You end up going
to another gardener, which means that the first gardener has
probably lost a customer for life.
How easy would it have been for that gardener to stay in touch
with you by sending you a newsletter with gardening tips and
product recommendations? If you're running your own business,
you can't afford not to have a newsletter. Sure, it seems that
every business sends out one nowadays but that is no reason
to avoid using this invaluable marketing tool. It's an excellent
way to build ongoing customer relationships, establish trust
and build credibility.
The most cost effective way to send out a newsletter is by
e-mail. That way you avoid printing and mailing costs, and it's
so much more immediate.
Here are 5 tips to using e-mail newsletters as a way of staying
in touch with your customer base:
1. Use the 80%–20% Rule
One of the biggest mistakes businesses make is talking only
about themselves in their newsletters. Think about the newsletters
that you delete and the ones that you make the effort to read.
Usually the most interesting ones contain solid information
and tips that benefit you in some way. Think about what would
really interest and help your readers and write articles on
those topics accordingly. 80% of your newsletter content should
directly
benefit your reader. Only allow 20% of your content to promote
your business.
2. Choose a schedule and stick to it
Consistency is the key when sending out newsletters. Whether
you decide on a monthly or fortnightly newsletter, make a commitment
to yourself to keep to this schedule. If your newsletter is
good, your customers will start to look forward to hearing from
you and you don't want to disappoint them, do you?
3. Pick a quality newsletter provider
A service like Aweber
will provide you with the best in service at a very reasonable
price. As part of signing up, you get free templates to use.
Customize these with your logo and photo to add that personal
touch. Aweber also manages people wanting to unsubscribe from
your list automatically, which is a great time saver.
4. Plan your content
Instead of inwardly groaning when suddenly it's time to send
out your newsletter again, why not brainstorm and work on some
article ideas in advance? Think of your newsletter as an ongoing,
fun project and it will be.
5. Put your sign-up box on your website
Make it easy for people to sign up for your newsletter by putting
a sign-up box prominently on your website. Also invite people
to sign up by putting a sentence at the end of your e-mail signature,
saying something like "Sign up for my newsletter with the
latest articles, news, tips and stories at [your website]."
The time and effort that you put into your newsletter will
pay off dividends by increasing repeat business, and bringing
in new business.
Anthony Schumacher is the owner and webmaster of FastAutoBot.
Visit FastAutoBot
to receive a complimentary subscription to FMS eZine. FMS E-zine
reveals confidential money-generating secrets for you to profit
online! You will also receive a free membership at EbookResellersVault.
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