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How A P.S. Creates Passive Income!

by Jim Edwards

What makes people buy e-books?

In his book "The Hypnotic Writer's Swipe File", Joe Vitale talks about certain words and phrases that cause people to drop their psychological defenses and totally *tune in* to your sales message...almost against their will!

STOP—ask yourself if you've ever read a sales letter that had you reaching for your wallet and ready to buy right now!

Sure, everyone has read a really good sales letter and wanted to buy! You may not realize it, but I have just demonstrated 3 techniques Joe teaches in his e-book:

1. The word "STOP" immediately grabs you and lets you know something important is happening. It tweaks your curiosity.

2. The phrase "ask yourself" gives a subconscious command for you to ask yourself a question with a predictable "yes" or "no" answer.

3. Finally, the statement "Sure, everyone has..." puts your subconscious in a state of mind that "*everyone* buys from sales letters" and this can make you think you're weird if you don't buy also!

This "copywriting" stuff is so cool! I wish I had paid more attention in "Psychology 101".

"Now what does this have to do with selling e-books?" you ask.

Well, there is a simple, yet powerful technique you can use right now—TODAY—to grab people's attention and expose them to an e-book sales message without them realizing fully what you are doing. You can use this technique with either your own e-book or someone else's.

FACT: The 2 most powerful and most read parts of any letter are the opening statement (or headline) and the P.S.

Why?

Because both are important and, in the case of the P.S., it was so important you had to add on to the end of the letter because you 'forgot'!

Just like the word "STOP", a P.S. at the end of a letter gets people's attention. With that attention you can deliver a simple, subtle sales message.

Here's the P.S. I'm using right now in every single e-mail I send out (which is about 75–100 e-mails per day not including the thousands of autoresponder messages). This P.S. is programmed into my "signature" so it gets added to every outgoing message.

P.S. Check out my latest e-book!
"The Lazy Man's Guide to Online Business"
==> http://www.getmoredonefaster.com

P.P.S. "Learn how to write and publish your own OUTRAGEOUSLY profitable e-book in as little as 7 days...even if you can't write, can't type, and failed high school English class!"
Click Here ==>: http://www.7dayebook.com

I *know* for a fact this P.S. (and others) sell books because I see the sales come in within hours after sending someone an e-mail...even for the first time!

One of the greatest things about using P.S. as subtle sales tools is they don't cost you a dime! You're already sending the e-mails!

The fastest way to come up with a P.S. is to use a proven headline as the P.S. In the case of the 7-Day e-book I use the same headline that appears on the sales page. It creates a repetitive message...and the headline works!

So get creative with your P.S.! You're already sending the e-mail, so why not create a stream of "passive income" by using this simple, yet proven and *powerful* selling technique!

Jim Edwards is a syndicated newspaper columnist, the webmaster behind TheNetReporter, eBookFire and "I Gotta Tell You", and the author/co-author of 7 best-selling e-books, 2 CD-ROM products, a video, numerous audio tapes, a software package and a newsletter with thousands of subscribers. In one nine-month stretch he sold over $201,738 worth of products online and he once sold over $39,631 worth of CDs with his partner in less than 30 days!

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