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Wednesday, 20 Aug 2008
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How
A P.S. Creates Passive Income!
by
Jim Edwards
What
makes people buy e-books?
In his book "The Hypnotic Writer's Swipe File", Joe
Vitale talks about certain words and phrases that cause people
to drop their psychological defenses and totally *tune in* to
your sales message...almost against their will!
STOP—ask yourself if you've ever read a sales letter that
had you reaching for your wallet and ready to buy right now!
Sure, everyone has read a really good sales letter and wanted
to buy! You may not realize it, but I have just demonstrated 3
techniques Joe teaches in his e-book:
1.
The word "STOP" immediately grabs you
and lets you know something important is happening. It tweaks
your curiosity.
2.
The phrase "ask yourself" gives a subconscious command
for you to ask yourself a question with a predictable
"yes" or "no" answer.
3.
Finally, the statement "Sure, everyone has..." puts
your subconscious in a state of mind that "*everyone* buys
from sales letters" and this can make you think you're weird
if you don't buy also!
This
"copywriting" stuff is so cool! I wish I had paid more
attention in "Psychology 101".
"Now
what does this have to do with selling e-books?" you ask.
Well,
there is a simple, yet powerful technique you can use right now—TODAY—to
grab people's attention and expose them to an e-book sales message
without them realizing fully what you are doing. You can use this
technique with either your own e-book or someone else's.
FACT:
The 2 most powerful and most read parts of any letter are the
opening statement (or headline) and the P.S.
Why?
Because
both are important and, in the case of the P.S., it was so important
you had to add on to the end of the letter because you 'forgot'!
Just like the word "STOP", a P.S. at the end of a letter
gets people's attention. With that attention you can deliver
a simple, subtle sales message.
Here's the P.S. I'm using right now in every single e-mail I send
out (which is about 75–100 e-mails per day not including
the thousands of autoresponder messages). This P.S. is programmed
into my "signature" so it gets added to every outgoing
message.
P.S.
Check out my latest e-book!
"The Lazy Man's Guide to Online Business"
==> http://www.getmoredonefaster.com
P.P.S.
"Learn how to write and publish your own OUTRAGEOUSLY profitable
e-book in as little as 7 days...even if you can't write, can't
type, and failed high school English class!"
Click Here ==>: http://www.7dayebook.com
I
*know* for a fact this P.S. (and others) sell books because I
see the sales come in within hours after sending someone
an e-mail...even for the first time!
One
of the greatest things about using P.S. as subtle sales tools
is they don't cost you a dime! You're already sending the e-mails!
The
fastest way to come up with a P.S. is to use a proven headline
as the P.S. In the case of the 7-Day e-book I use the
same headline that appears on the sales page. It creates a repetitive
message...and the headline works!
So
get creative with your P.S.! You're already sending the e-mail,
so why not create a stream of "passive income" by using
this simple, yet proven and *powerful* selling technique!
Jim
Edwards is a syndicated newspaper columnist, the webmaster behind
TheNetReporter,
eBookFire
and "I
Gotta Tell You", and the author/co-author of 7 best-selling
e-books, 2 CD-ROM products, a video, numerous audio tapes, a software
package and a newsletter with thousands of subscribers. In one
nine-month stretch he sold over $201,738 worth of products online
and he once sold over $39,631 worth of CDs with his partner in
less than 30 days!
Need
MORE TRAFFIC to your website or affiliate links? "Turn Words
Into Traffic" reveals the secrets for driving thousands of
NEW visitors to your website or affiliate links...without spending
a dime on advertising! Click Here: http://www.turnwordsintotraffic.com
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