You Are Here: Home > Resource Articles > Copywriting > Article

How To Persuade And Influence Your Target Audience

by Mike Jezek

In this article you will learn how to convince people to believe you so they'll feel compelled to act on your sales copy and marketing campaigns.

Always remember...

"The success of your persuasion and influence depends upon whether your target audience believes YOU."

To make sure your target audience believes what you're saying, you need to utilize psychological tactics that make them perceive you as someone they can trust and therefore feel comfortable buying from.

Here's a noteworthy maxim:

"If you can get people to trust you, you have influence over them. If you have influence over them, you can persuade them. If you can persuade them to act on your suggestions, you can get them to buy from you."

The following are powerful Psychological Selling Tactics that you can employ *today* to ratchet up the believability of your marketing.

A) Testimonials: Having others sing your accolades is far more powerful than any boasting you could do. Make it a consistent routine to get testimonials. However, never, ever make up testimonials. Unless you want to be brutalized by the law.

B) Endorsements: Anytime you can get a celebrity or a big name that your target market immediately recognizes and admires, you can leverage their influence over your target audience to persuade them to buy your products and services.

C) Facts, Statistics, Numbers: This one is a no-brainer. By backing up your claims with numbers, facts and statistics people are absolutely compelled to believe you.

D) Case Histories: This one is similar to testimonials but it's you telling a story about how your product or service solved a problem for a customer.

E) Demonstration Of Your Product: You see this one in infomercials all the time. Show your product or service in action and the actual results it produces. Give before and after photos that clearly demonstrate what your product can do. If you're in business opportunities, show credit card statements revealing how much money your business opportunity is making for you, then tell your target audience that they can do it too because you'll show them how.

F) Consistency: Show and tell your target audience how your business/product/service has been successfully used for years. Examples: "Over 750 clients served", "Serving car dealerships for 3 generations now." You get the idea.

G) Appearance: The more professional the appearance of your website, your direct mail and marketing communications, the sooner people will believe you. This is a huge mistake most entrepreneurs and marketers starting out make. Because they oftentimes try to cut corners on their spending, their material and websites lack a professional appearance. Consequently their sales are poor (by the way, if you want killer web design, Sunny Chen can craft web design that sells up a storm for you. She was the web designer for Mark Joyner's famed Aesop.com. Note: I'm not getting any kick back from this. I'm so happy with Sunny's work that you should know about her. Contact her at: http://www.bakeasteak.com or sunjchen@sbcglobal.net).

H) Honesty & Integrity: In everything you do, you must be a person of integrity and honesty. This is common sense too. If you feel that someone you're dealing with is an honest individual, you'll feel comfortable doing business with them. Be honest in all your business dealings!

By now, you're armed to the teeth with tactics that'll convince people that they should take the time to listen to what you have to say. Because you can now do that, you have a solid foundation from which to effectively persuade and influence others.

Mike Jezek is Sales Letter Psychologist and the creator of Mega-Persuasion Psychology, the science behind "Irresistible Copywriting" which employs a powerful combination of results-producing influence techniques and psychologically persuasive sales devices—proven to increase Web SALES by 30% to 400% or more!

Comment

Tell A Friend

Print

Bookmark

Main Section

Warning: ./cache is not writeable. Make sure you've set the correct relative or absolute path, and that the location is server-writable. in /home/inter154/public_html/simplepie.inc on line 1780

Hot Recommendations