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Sunday, 27 May 2012
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How
To Quickly And Easily Use The World's Easiest & Most Effective
Headline Formula
by
Yanik Silver
Did
you notice the title for this article?
Of course, it's a headline. That's right! And it uses a shop-worn
classic format which still continues to amaze me with its power.
Just 2 simple words...
"How To..."
Stick with me on this, I know it sounds too easy, but it's not.
The
simple, lowly "How to" headline is still tops in my
book for simplicity and effectiveness. You really cannot go wrong
with it. The 'how to' headline is so versatile. You can follow
it with several benefits, a question, an offer, almost anything—and
it works great!
In
fact, using the 'how to' formula is one of the best places to
start when writing headlines because it forces you to think of
what your products/services actually do for the person.
Here
are a couple of winning examples to get your juices flowing:
~
How to Collect from Social Security at Any Age
~
How To Get FIVE Money-Making websites In 29 Minutes Or Less...Without
Spending A Fortune!
~
How to avoid the biggest mistake you can make in building or buying
a home
~
How to cruise the world for $19 a day
~
How to get Enthusiastic Applause—Even a Standing Ovation—Every
Time You Speak (Ted Nicholas)
~
How To Win Friends And Influence People
~
How to make your car invisible to radar and laser!
~
How to make your computer as easy to use as your telephone
~
How to fix cars
Check
out the last winning headline on our list—"how to fix
cars". I mean it really can't get any simpler than that,
but it works...and it works big time!
Now
here are a few "How to..." headlines you can plug-in
and use right away when brainstorming:
How
to get ~~~~~~~~~~~~~~
How to have ~~~~~~~~~~~~~
How to keep ~~~~~~~~~~~~~
How to start ~~~~~~~~~~~~
How to begin ~~~~~~~~~~~~
How to become ~~~~~~~~~~~
How to improve your ~~~~~~~~~~~
How to develop ~~~~~~~~~~~
How to get the most out of ~~~~~~~~~~~
How to avoid ~~~~~~~~~~~
How to end ~~~~~~~~~~~
How to get rid of ~~~~~~~~~~~
How to conquer ~~~~~~~~~~~
How to enjoy ~~~~~~~~~~~
Even
just adding the word "how" in front of a headline gives
it an additional appeal. Compare these 2 examples:
#1: A strange accident saved me from baldness
#2:
How a strange accident saved me from baldness
Which
one is more compelling? I think you'll agree #2 does the trick.
And that one is a winning headline used over and over.
Okay, but maybe the tried and true "how to" is too boring
for you. No problem! Spice it up by adding a little something
before the "how to":
Here's
HOW TO...
Discover
HOW TO...
#1:
If you think a 12% annual return on your money is good, here's
HOW TO set your sights on 100% or more!
#2:
All new course reveals HOW TO use Pop-Ups to double your opt-in
rate, explode your sales, and squeeze up to 300% more revenue
out of each visitor to your website! (Jonathan Mizel)
#3:
I'll show you HOW TO hit golf shots as straight as you can point,
or this video golfing lesson is free...and I'll pay you $25 for
wasting your time! (Jeff Paul)
#4:
Ohio man discovers the secret of HOW TO escape the American Rat
Race
Or
if you still want to change it up a little—just use "How
you...." or "How I..." like these winning examples:
#1:
HOW I earn my living in 4 hours a day!
#2:
HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate
Agent Working Less Than 40 Hours A Week.... Have A Top Income
AND A Life...And NEVER Have To Make A Call You Dread Or Waste
Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again
(Craig Proctor)
I
think you'll agree for getting the most bang for your buck—"how
to" headlines are the way to go.
Yanik
Silver is the author, creator and publisher of several best-selling
ebooks, courses and information products for business owners and
Internet entrepreneurs. Visit him at http://www.ultimatecopyworkshop.com.
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