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Sunday, 27 May 2012
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Future
Pacing
by
Mike Jezek
Today, you're going
to acquire the power to tap into the imagination of your prospects,
their subconscious mind and turn on their buying emotions.
You can do that
with a simple technique called Future Pacing.
Here's how it works. You simply paint a picture of what the
future will be like for Mr. Prospect after he buys your product
or service.
To effectively make this work, you need to appeal to three
key modalities of sensory perception. They are sight, audio,
and tactile.
Research has shown that the majority of people fall into the
sight category, then the audio category and lastly tactile.
This means that most people primarily experience their world
via sight. They're visual people. They interpret events more
easily in pictures and images.
The next group, audio oriented people, prefer to talk it out.
Lastly, the tactile group wants to *experience* what you're
selling. They want tangible samples and proof of its results.
So, this begs the question. If you're crafting a marketing
campaign using the power of the printed word how do you appeal
to these three sensory modalities?
You simply use words that appeal to each modality.
Simply weave the following words in the categories below into
your marketing:
VISUAL
Notice ...
See ...
You see,
Look ...
Watch this,
Can you see ... ?
Picture ...
Imagine ...
Envision ...
Do you see ... ?
Clearly ...
AUDIO
Listen ...
Listen closely ...
I'm going to tell you ...
Did you hear that?
Sounds ...
I hear you.
TACTILE
Feel ...
Taste ...
Tough ...
Touch ...
Hard ...
Feel ...
Grab ...
Tackle ...
Put in your hands ...
Now you have the right words with which to paint pictures of
Mr. Prospect's future with your product or service.
Take these words and sprinkle them throughout your marketing
campaigns. And craft stories showing what the future will look
like for your target audience.
Examples of future pacing to get your ideals flowing:
"Fast forward your life 5 years from now where will you
be if you didn't use this service? What will have happened to
your business when...?"
"Picture using this software to put your entire Internet
business on auto-pilot. Think about how much free time you'll
have. You'll be able to spend more time with your family, play
golf go on vacations. The choice is yours when you put our XYZ
software in your hands today."
"Let's look into your future John. It's 3 years from now.
Because you bought our X, you are now experiencing X. How does
that feel to you? Listen, if you like how that future looks,
you can make it happen now by tackling this opportunity while
it's still available to you."
By now, I'm sure you get the idea.
Mike
Jezek is the creator of Mega-Persuasion Psychology, the science
behind "Irresistible
Copywriting" which employs a powerful combination of
results-producing influence techniques and psychologically persuasive
sales devices proven to increase web sales by 30% to 400% or
more!
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