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Sunday, 27 May 2012
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How
To CREATE Catch Phrases That SEIZE An Audience
by
Joe Bingham
Internet
Marketing is a game of catch phrases. With such
a massive flood of information and advertising, no one has time
to read it all. Instead, people go in search of that which can
give them the most value for their time and satisfy what they
want.
Most times, people skim the vast amounts of type
and catch only on certain words or phrases that interest them.
How then can your classified ad headline stand up and pique that
interest?
Simply put, what all Internet marketers and users are seeking
is knowledge, opportunity and value. You must then use phrases
and words that most immediately relate your product or business
to the areas of knowledge, opportunity, or value.
KNOWLEDGE
'How
to?' is the most common question among beginning marketers. So
why not answer it for them right in the title of your classified?
Show what you will teach them about, and what they can accomplish
with it. After all, this is the knowledge they are seeking.
Examples:
How to CREATE Catch Phrases that SEIZE an Audience.
How to DESIGN a Web Site that Will MAKE Sales.
How to INCREASE Sales with Repeat Customers.
Highlighting the action words in the sentence
is a particularly good idea for headlines because it draws a question
in the readers mind. Create what? Design what? Increase what?
This then draws them in for a closer look.
Other phrases that appeal to the knowledge seeker are designed
to show them that they will find knowledge if they look where
you are guiding them. Use action words that present immediate
possibilities.
Examples:
Discover...Explore..See this...Find the answers...Learn the Secrets...
Then highlight what it is they will be able to discover, explore,
see, find, or learn. Such as...
EXPLORE the Possibilities of EZINE PUBLISHING.
DISCOVER the Power of Headline CATCH PHRASES.
This is a call to action leading directly to a specific topic.
Anyone at all interested in that subject will at least read the
rest of what your ad has to offer.
OPPORTUNITY
People
are always ready to learn about money making opportunities, if
they sound credible. In these cases, use action phrases
that illustrate what is to be gained by the opportunity.
Examples:
MARKET to 5000 Targeted Leads Daily
CREATE Residual Income from Ezine Publishing
BURN Your Competition with Advanced Tactics
Another method is to ask if they are looking for a particular
opportunity. A question can often stand out among the
many other direct statements. In this case highlight the direct
benefit that will be achieved if the question is answered.
Need Good Promotion with UNLIMITED Potential?
Are You Ready for HIGHER Profits?
Ready to INCREASE Your Site's TRAFFIC?
VALUE
First off, free is not really a value. While pointing out that
a service or product is free can be beneficial, it's not really
a catch phrase anymore. Simply put, it's too commonplace. Use
phrases that associate your product or opportunity with other
things of KNOWN value.
Examples:
Headline Your Ads with Catch Phrases of Pure Gold
This Automated Business is a True Work of Art
Showing value by illustration assigns it subconsciously
to the rest of your ad. If it relates to the value of pure gold
or art, it must be worth looking into.
These have been just a few short examples. The important things
to remember is what readers are looking for—knowledge, opportunity,
and value.
Think over what you are advertising. If it is educational, advertise
what knowledge it provides. If it is an opportunity, show what
it affords. If it's something hard to explain in a one-line headline,
try just stating what it is and relate it to something else of
known value.
Headline
titles exist only to catch interest. Don't try to put
too much into them. In fact, your entire classified ad should
have only one goal—solicit a response.
Then rely on your website or e-mail to do the rest. Often, ads
that try to involve too much detail will not be read anyway.
Headlines should be designed to catch the skimmer and pique interest.
Catch words or phrases are what get that job done.
Written
by Joe Bingham of the NetPlay Newsletter. Joe is a widely published
and acclaimed Internet marketing author. His business includes
doing promotional article writing for Internet businesses and
the NetPlay Newsletter ezine.
NetPlay
is: *Unique *Informative *Better. What are you missing at NetPlay
today? Visit Now! http://www.netplaynewsletters.com
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